Course detail

Understanding Global and European Business Environment

FP-EugebPAcad. year: 2019/2020

a) Introduction: Business and Economy in the 'New' Europe
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) 6. Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China

Nabízen zahradničním studentům

Všech fakult

Learning outcomes of the course unit

a) Dispute about the free movement of goods and services, labour, and capital (Schengen Agreement and the Economic and Monetary Union)
b) Discus the economic relationship between EU and the US, Japan, China
c) Evaluate how EU policies affecting business operations in Europe,
d) Explain the developments of economic integration in Europe (the Treaty of Rome and the Maastricht Treaty)


This course assumes prior knowledge of microeconomics and macroeconomics at the bachelor level


Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

Barrass, Robert & Madhavan, Shobnana: European Economic Integration and Sustainable Development. Institutions, Issues and Policies. London: McGraw-Hill Book Company, 1996. Pp.48-132 & 203-228. (EN)
Welford, Richard & Prescott, Kate: European Business. An Issue-Based Approach. 3.ed. London: Pitman Publishing, 1996. Pp. 116-157 & 463-473. (EN)
Piggott, J. and Cook, M, 1993 , International Business Economics: A European Perspective, Longman, New York. (EN)
Willem, M, 1993 , The Economics of European Integration: Theory, Practice, Policy, Dartmouth, Aldershot, England (EN)

Planned learning activities and teaching methods

The course contains lectures that explain basic principles, problems and methodology of the discipline, and exercises that promote the practical knowledge of the subject presented in the lectures.

Assesment methods and criteria linked to learning outcomes

Grades will be based on problem sets and written pair assignment and its presentation (20%), essay (20%), final exam (60%). The final exam will be closed book and will be comprehensive.

Language of instruction


Work placements

Not applicable.

Course curriculum

Předmět je zaměřen na charakteristiky a vývojové tendence současné světové ekonomiky s důrazem na postavení Evropské unie v rámci světového hospodářství. Součástí předmětu je definování subjektů světové ekonomiky, forem vztahů, rozdělení světové ekonomiky na regionální obchodní uskupení, historie evropské integrace a současné postavení EU ve světovém hospodářství.
Topics lectures are as follows:
1. The Global Business Environment and Regional Trading Blocs
2. Europe at the end of world war two, and the appearance of the idea of united Europe
3. The fundamental treaties in the European construction and the institutions of the European Union
4. The vertical integration. From the free exchange area to the political union
5. The custom union. The static and dynamic effects of a custom union
6. The common market. The four freedoms of movement
7. The Single Market. The policies of the Single market
8. The Economic and Monetary Union. The construction of the monetary Europe
9. The Eurozone in crisis. How to prevent a repetition of the crisis?
10. The relations of the EU with the rest of the world. Foreign trade of the European Union.
11. The Greening of European Business: Environmental Policies and Management
12. Euro currency: Implications for corporate strategies
13. European Business: Competing in the Global Marketplace


a) To provide students a knowledge and understanding of the governance and business policies of the European Union,
b) To describe students an international business context, in order to further and understanding of the European business environment
c) To show students the impact of EU policies on the European business environment and on corporate strategies developed in response to these policies.

Specification of controlled education, way of implementation and compensation for absences

Attendance at lectures is required as well as studying of basic literature. Control is in teacher’s competence.

Classification of course in study plans

  • Programme MGR-Z Master's

    branch MGR-Z , 1. year of study, winter semester, 5 credits, elective

  • Programme MGR-EBF Master's, 1. year of study, winter semester, 5 credits, compulsory

Type of course unit



26 hours, optionally

Teacher / Lecturer


13 hours, optionally

Teacher / Lecturer