Course detail

Contemporary Issues in International Strategic Management

FP-EciismPAcad. year: 2019/2020

The main aim of this module is to provide students with conceptual and technical knowledge at Masters level necessary to understand fully the current strategic management issues from an international and “European” perspective. The other aims of this module are:
To develop competencies and skills to critically apprise a range of current international strategic management issues and to recommend appropriate solutions to those issues.
To study the business implications of political, social, economic and cultural changes in contemporary European and global context.
To investigate the role of the EU in creating a single European market and to develop the ability to design appropriate international strategies for companies in that environment.

Learning outcomes of the course unit

a) Understand and conceptualise the process of change in the international and European business environment including political, economic, cultural and market factors.
b) Exhibit a critical awareness of key market integration processes and their consequences for business and industry.
c) Critically discuss a variety of international strategy, management and business theories used in diverse contexts to support effective decision making.
d) Demonstrate knowledge and critical understanding of international strategies and their relevance and validity to management contexts at regional and global levels.
e) Enhance a critical understanding of the role of international business and management in analysing the broader organisational context.
f) Understand the environmental, social, governance and ethical problems that may occur in the international business and strategic management discipline.
g) Conduct critical analysis of a company’s international strategy, in order to evaluate approaches to international business at a corporate level.
h) Demonstrate the ability to make recommendations for organisational practice based on theoretical insights.
i) Exhibit the qualities and transferable skills relating to business communication, organisation, management and working in international teams.
j) Apply knowledge, tools and techniques to resolve issues in new and diverse situations within the international business and strategic management discipline.
k) Evaluate the rigour and validity of published research and assess its relevance to the practice of international business and management.
l) Make decisions and exercise judgement in organisational settings when faced with a range of alternative courses of action.

Prerequisites

This course assumes prior knowledge of macroeconomics, marketing and management.

Co-requisites

Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

HILL, C,W,L. (2012) International Business: Competing in the Global Marketplace, 9th ed. McGraw Hill
JOHNSON, G., SCHOLES, K., WHITTINGTON, R. (2008). Exploring Global Strategy: Text and Cases, 8th ed. FT Prentice Hall
NELLO, S,S. (2009) The European Union: Economics, Policies and History, 2nd ed. McGraw Hill.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

Individual coursework project - Critical analysis and evaluation of international strategic issue in a company of the student's choice. (5000 words) All learning outcomes assessed.

Language of instruction

English

Work placements

Not applicable.

Course curriculum

The main aim of this module is to provide students with conceptual and technical knowledge at Masters level necessary to understand fully the current strategic management issues from an international and “European” perspective. The other aims of this module are:
 To develop competencies and skills to critically apprise a range of current international strategic management issues and to recommend appropriate solutions to those issues.
 To study the business implications of political, social, economic and cultural changes in contemporary European and global context.
 To investigate the role of the EU in creating a single European market and to develop the ability to design appropriate international strategies for companies in that environment. Topics lectures as follows:
 Globalisation and regionalisation of international business.
 Regional, national and supranational dimension of regulatory authority in new Europe and their business implications.
 International strategy formation processes.
 The development of effective international/regional strategies.
 Cross-cultural strategies for communication and cooperation in international context.
 Modes of entry and innovative strategies of multinational companies.
 Current corporate and functional strategies at international level.  International strategy and structure of multinational companies

Aims

The main aim of this module is to provide students with conceptual and technical knowledge at Masters level necessary to understand fully the current strategic management issues from an international and “European” perspective. The other aims of this module are:
To develop competencies and skills to critically apprise a range of current international strategic management issues and to recommend appropriate solutions to those issues.
To study the business implications of political, social, economic and cultural changes in contemporary European and global context.
To investigate the role of the EU in creating a single European market and to develop the ability to design appropriate international strategies for companies in that environment.

Specification of controlled education, way of implementation and compensation for absences

Attendance at lectures is not compulsory, but is recommended. Attendance at seminars is checked by the tutor. Lessons are composed on the basis of weekly schedules. Way of substituting missed lessons is fully in competence of a teacher.

Classification of course in study plans

  • Programme MGR-EBF Master's, 2. year of study, winter semester, 10 credits, compulsory

Type of course unit

 

Lecture

65 hours, optionally

Teacher / Lecturer

Exercise

39 hours, compulsory

Teacher / Lecturer