Course detail

Gallery Management and Market With Contemporary Art

FaVU-GPTSUAcad. year: 2019/2020

The lectures offer a primary introduction to the galleries structures and strategies of art market. With using particular examples we are going to explain both the similarities and differences between public art institutions and galleries running by private people, commercial and non-commercial sector, primary and secondary art market and other main notions.
Course is divided into two parts: lectures and workshops - workshops are going to be based on presentations of selected institutions, professionals and experts from art world.

Learning outcomes of the course unit

Students obtain the practice in view to the galleries structures and the art market strategies. Output of this course will be preparation of own, functional portfolio while using the finding from this practical course.

Prerequisites

General cultural knowledge and basic understanding of art world.

Co-requisites

Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

• Green, Rachel. Internet Art, Thames &Hudson world of art edition, London 2004. (EN)
• Kesner, Ladislav. Marketing a management muzeí a památek, Grada Publishing, a.s., 2005. (CS)
• Kesner, Ladislav. Muzeum umění v digitální době, Praha 2000. (CS)
• Lindemann, Adam. Collecting Conntemporary Art, Köln 2010. (EN)
• Pachmanová, Martina (ed.), Mít a být. Sběratelství jako kumulace, recyklace a obsese, Praha 2008. (CS)
• Pavel Štěpánek, Obrysy muzeologie: pro historiky umění, Olomouc 2002. (CS)
• Thompson, Don. Jak prodat vycpaného žraloka za 12 milionů dolarů: Prapodivné zákony ekonomiky současného umění a aukčních domů, Zlín 2010. (CS)
• Thompson, Don. Supermodelka a krabice Brillo, Zlín 2014. (CS)

Planned learning activities and teaching methods

A combination of lectures, workshops, studio visits and meeting with collectors or gallerists that are organised by the lecturer.

Assesment methods and criteria linked to learning outcomes

Credit (based on the seminary essay).

Language of instruction

Czech

Work placements

Not applicable.

Course curriculum

Course is taught in blocs. The first bloc contains an introductory lecture, otherwise a structure of the blocs is identical.

Introductory lecture
- presentation of the course: The set of lectures and seminars will focus on the mechanisms of the art market and gallery management both in the Czech Republic and abroad. It will introduce ways how the artistic operation functions, it's important participants and different approaches in the presentation and sale of works. It will consist of introductions to individual chapters, practical examples and lectures of particular personalities. On the project website www.galerijniprovoz.org, can be viewed the public part.

First bloc: Collectors, collecting, private galleries
- Czech collectors: their names and interest, private galleries founded by collectors, where they can be found, in what way they are specific and interesting (for artists and art students)
- world collectors: names of the most famous and interesting ones for contemporary art / students of art, private galleries of collectors, where they are located and why, possible residences, grants, etc.
- meeting with a collector (a lecture or directly visiting their collection, the name will be specified)

Second bloc: Art Market. Galleries, Auctions, Art Fairs, private sale
- the Czech scene: private galleries operating on the international level and the others, auctions and the difference between primary and secondary sales, Art Fairs in our country (history and present), direct sales and how to set the price, others (art investment fund, internet sales, cooperation with architects, etc.)
- the world scene: see the Czech scene outline + important art fairs, where and why, what is their current situation and supposed the future
- visiting a selected gallery / debate with a gallerist / successful artist (will be specified)

Third bloc: Government institutions. How do they work within the art market, what is their role?
- the Czech scene: description of the various mechanisms by which the government institutions interfere with the popularity and marketability of individual artists, specific examples
- how it works at the global level
- visiting Artotéka MG (http://artoteka.moravska-galerie.cz)

Aims

Aim of the course Galleries service and art market in practice is to introduce students of art departments with real every day running of galleries and art markets strategies.
Despite of the lectures, the important part of this course is also workshops with concrete professionals from art world and field trips to the galleries and other art institutions.

Specification of controlled education, way of implementation and compensation for absences

Controlled attendance (3 absences accepted).

Classification of course in study plans

  • Programme VUM Master's

    branch VU-D , 1. year of study, winter semester, 2 credits, optional
    branch VU-D , 1. year of study, winter semester, 2 credits, optional
    branch VU-D , 1. year of study, winter semester, 2 credits, optional
    branch VU-VT , 1. year of study, winter semester, 2 credits, optional
    branch VU-VT , 1. year of study, winter semester, 2 credits, optional
    branch VU-VT , 1. year of study, winter semester, 2 credits, optional
    branch VU-VT , 1. year of study, winter semester, 2 credits, optional
    branch VU-VT , 1. year of study, winter semester, 2 credits, optional
    branch VU-VT , 1. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 1. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 1. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 1. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 1. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 1. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 1. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 1. year of study, winter semester, 2 credits, optional
    branch VU-D , 2. year of study, winter semester, 2 credits, optional
    branch VU-D , 2. year of study, winter semester, 2 credits, optional
    branch VU-D , 2. year of study, winter semester, 2 credits, optional
    branch VU-VT , 2. year of study, winter semester, 2 credits, optional
    branch VU-VT , 2. year of study, winter semester, 2 credits, optional
    branch VU-VT , 2. year of study, winter semester, 2 credits, optional
    branch VU-VT , 2. year of study, winter semester, 2 credits, optional
    branch VU-VT , 2. year of study, winter semester, 2 credits, optional
    branch VU-VT , 2. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 2. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 2. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 2. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 2. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 2. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 2. year of study, winter semester, 2 credits, optional
    branch VU-IDT , 2. year of study, winter semester, 2 credits, optional

Type of course unit

 

Lecture

7 hours, optionally

Teacher / Lecturer

Seminar

6 hours, compulsory

Teacher / Lecturer

eLearning