Course detail


FP-eoPAcad. year: 2018/2019

The course is focused on the following topics:
Basic terminology – systems and models of business and electronic business.
Electronic business modelling.
Electronic business projection.
Strategic management in electronic business and safety of selected components of electronic business.

Learning outcomes of the course unit

Students will be made familiar with the basic methods used for planning simple models of electronic business, structure modelling and the behaviour of individual parts of electronic business and safety of selected parts of such shops. They will master the basic terminology of the system conception of electronic business and the possibilities of modelling of individual parts of different types of electronic business.


Work with graphs and matrices, mathematical expression of relationships, logical functions, computer literacy, a grasp of basic economic categories.


Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

DVOŘÁK, J.Elektronický obchod. MSD s.r.o. Brno: Ing. Zdeněk Novotný, CSc - Brno, 2005, 116 s.. ISBN 80-214-2236-X (CS)
DVOŘÁK, J.Elektronický obchod. MSD s.r.o. Brno: Ing. Zdeněk Novotný, CSc - Brno, 2005, 116 s.. ISBN 80-214-2236-X (CS)
DOUCEK, P. Manažerské informační systémy a jejich ekonomika, VŠE, Praha 2002, ISBN 80-245-0412-X (CS)
BASL, J. Podnikové informační systémy, podnik v informační společnosti. 1. vyd. Praha: Grada Publishing. 2002. 142 s. ISBN 80-247-0214-2. (CS)
POUR, J. Informační systémy a elektronické podnikání, VŠE Praha 2003, ISBN 80-245-0227-5 (CS)
FRANCU, M. Internet pro podnikatele, 1. vyd. Praha: Computer Press, 2002. ISBN 80-7226-623-3. (CS)
GRUBLOVÁ, E. aj. Internetová ekonomika, 1. vyd. Ostrava: Repronis, 2002. ISBN 80-7329-006-6. (CS)
SHIM, JAE K.. The international handbook of electronic commerce; Chicago: Glenlake Publishing : Fitzroy Dearborn, 2000; 309 s.; ISBN 1888998865 (EN)
POUR, J. Informační systémy a elektronické podnikání, VŠE Praha 2003, ISBN 80-245-0227-5 (CS)
RYBKA, M., MALÝ, O. Jak komunikovat elektronicky, 1. vyd. Praha: Grada, 2002. ISBN 80-247-0208-8. (CS)
TONDR, L. Podnikáme s Internetem, 1. vyd. Praha: Computer Press, 2002. ISBN 80-7226-729-9. (CS)
VRABEC, V., WINTER, J. Internet, podnikatelská příležitost nebo hrozba?, 1. vyd. Praha: Management Press, 2000. ISBN 80-7261-026-0 (CS)

Planned learning activities and teaching methods

The course is taught through lectures explaining the basic principles and theory of the discipline. Exercises are focused on practical topics presented in lectures.

Assesment methods and criteria linked to learning outcomes

Elaboration of seminar work on PC and the presentation of the outcome will be continuously checked throughout the semester in every seminar. Participation of the student in the seminars will be evaluated (with 40 points at maximum), as well as the successful completion of the assign task and its presentation (60 points at maximum). The minimum number of points necessary for awarding the course-unit credit is 70.If the student achieves less than 70 points, he/she will be assigned additional task to complete and present. It can be evaluated with 50 points at maximum. For being awarded the course-unit credit, it is essential to achieve 70 points at minimum for all tasks.Requirements for the examination: every student presents their completes seminar work as set and in the oral exam will show other possible solutions to the completed seminar work. Successful completion of the course is conditional

Language of instruction


Work placements

Not applicable.

Course curriculum

System and model of electronic business.
Business and electronic business.
Models of electronic business.
Modelling of electronic business.
Characteristics of electronic business.
Strategic management in companies and electronic business.
Safety of electronic business.
Planning of electronic business


The objective of the course is for students to master basic terminology in the new area of electronic business, methodology applied when planning selected information and communication systems of Internet shopping. Students will be able to make simple, economically balanced, selected models of electronic business for companies in the Czech Republic.

Specification of controlled education, way of implementation and compensation for absences

Control of results of independent work on the assigned tasks. In case of excused absence from seminars, an additional task is set and evaluated according to the criteria for awarding course-credit units.

Classification of course in study plans

  • Programme MGR Master's

    branch MGR-PFO , 1. year of study, winter semester, 4 credits, compulsory-optional

  • Programme MGR-MEO Master's, 2. year of study, winter semester, 5 credits, compulsory-optional

Type of course unit



26 hours, optionally

Teacher / Lecturer


13 hours, compulsory

Teacher / Lecturer