Course detail
Psychology in Business
ÚSI-REPSYAcad. year: 2018/2019
The course focuses on psychological and sociological aspects in business and marketing. It introduces the basics and the use of psychology in working with people, their perception, communication, their motivation and group leadership. It deals with basic aspects of perception, communication, influences the work environment, motivation and all other factors positively and negatively affect job performance.
Language of instruction
Number of ECTS credits
Mode of study
Department
Learning outcomes of the course unit
The main orientation of the knowledge gained is focused on:
personal management
soft skills and understanding of the role of personality in bussiness and marketing, evaluation and management of enterprisess
Social groups, social dynamics, group leadership, sociogram analysis
Enterprise economics achievements and its social determination
Gender problematics, Senior employment problematics and how to solve it
Social communication in the organisation, its efectivity, misunderstandings and personal related problems
Workload problems and hardships, work effectivity, stress and its elimination
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
2. Methods of detection and usage of psychological and sociological knowledge and its application in business and marketing.
3. Personality and the importance of personality traits in business. SWOT analysis.
4. People in social space, social behaviour, social interactions and their importance in a bussiness environment.
5. Social groups and their dynamics. Working groups and teams.
6. Communication, communication within the organization. Basic communication strategies and their application in business practice.
7. Basic communication skills and their usage: assertiveness, transactional analysis
8. Psychology of activities, human behaviour motivation. Effective cooperation with others.
9. People in the organization, organizational behaviour.
10. Conflicts and their solutions.
11. Stress and motivating factors at work.
12. Personal career and personal potential.
13. Quality of life, entrepreneurial way of life from the perspective of the broader social context, workaholism.
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
Bedrnová,E. a kol.: Duševní hygiena a sebeřízení. Praha, VŠE 1996
Bělohlávek, F.: Organizační chování. Olomouc, Rubicon 1996
Bělohlávek, F.: Osobní kariéra. Praha, Grada 1994
Čakrt, M.: Typologie osobnosti pro manažery. Praha, Management Press 1996
Hayesová, N.: Základy sociální psychologie. Praha, Portál 2000
Khelerová, V.: Komunikační dovednosti manažera. Praha, Grada Publishing 1995
Plamínek, J.: Řešení konfliktů s umění rozhodovat. Praha, Argo 1994
Praško, J., Prašková, H.: Asertivně proti stresu. Praha, Grada 1996
SCHMEIDLER, Karel. Sociologie v architektonické a urbanistické tvorbě. Vyd. 2. Brno: Zdeněk Novotný, 2001, 292 s. : il., plány. ISBN 80-238-6582-X. (CS)
Vykopalová, H.: Sociální psychologie v kontextu komunikace. UP,Olomouc 2000
Recommended reading
Classification of course in study plans
Type of course unit
E-learning texts
3. Osobnost cloveka a vyznam osobnostnich vlastnosti v podnikani.pptx 0.86 MB
4. Socialni chovani.pptx 0.33 MB
5. Socialni skupiny a jejich dynamika.pptx 0.79 MB
Prezentace k předmětu
7. Zakladni komunikacni dovednosti.pptx 0.78 MB
8. Motivace lidského chování a efektivní spolupráce s druhými lidmi.pptx 0.83 MB
10. Konflikty a jejich reseni.pptx 0.71 MB
9. Osobnost cloveka a organizacni chovani_2022.pptx 0.79 MB