The Artist in Galleries and Museums
FaVU-VUGMPAcad. year: 2018/2019
Students will learn about the everyday aspects of art institutions' functioning; this knowledge is essential for the artist in working on concrete projects and relating to the audiences. Students will acquire hands-on knowledge useful in interacting with galleries and museums which can be understood as clients with specific needs. Students will learn about the institutional infrastructure and will meet and have discussions with the individual department representatives (management, marketing, PR, curators, etc).
Learning outcomes of the course unit
Students will get practical knowledge about the working of museums and galleries and will understand these institutions as clients with specific needs.
Recommended optional programme components
Recommended or required reading
Ladislav Kesner, Marketing a management muzeí a památek. Praha: Grada 2005
Ladislav Kesner, Muzeum umění v digitální době. Vnímání obrazů a prožitek umění v soudobé společnosti. Argo a Národní galerie v Praze 2000.
Muzeum umění & společnost, Sborník Muzea v Benešově 2005/2 (ed.Tomáš Fassati).
Mária Orišková (ed.): Efekt múzea: predmety, praktiky, publikum. Antológia textov anglo-americkej kritickej teórie múzea, Bratislava 2006
Ladislav Kesner (ed.), Muzea, kulturní dědictví a digitální revoluce. Sborník z konference, Praha 2000.
Planned learning activities and teaching methods
Combination of lectures and practice-oriented seminars: field trips, steered discussions with art world proffessionals.
Assesment methods and criteria linked to learning outcomes
Non-classified grade given on the basis of a practical assignment.
Language of instruction
1. The beginnings of museums, their social context and their elementary functions
2. Collections and their management
a. documentation, legislation, regulations
b. collections and their security, storage, its norms; restauration and conservation
3. museum and gallery models; management and financing
- the collection characteristics, quality parametres, profiling, acquisition program
4. The products of museums and galleries and their social impact, communication with the public by visual means
- shows, collection catalogs, exhibition catalogs, magazines, anthologies, the role of the designer
5. Museum and gallery marketing
a. public use of museums and galleries, current trends, institutional culture
b. segmentation of audiences and target groups, building up new audiences, communication and promotion, the creation of communicative strategies, the connection of museums and galleries to tourism, the tasks for the designer
The course aims for connecting theory and practice: students wil learn about the working of art institutions and about the role of an artist in contemporary art world.
Specification of controlled education, way of implementation and compensation for absences
Classification of course in study plans
- Programme Bachelor's
branch () , 1. year of study, winter semester, 2 credits, optional
- Programme Bachelor's
branch AGD2 , 3. year of study, winter semester, 2 credits, optional
branch AGD1 , 3. year of study, winter semester, 2 credits, optional
branch AGD2 , 4. year of study, winter semester, 2 credits, optional
branch AGD1 , 4. year of study, winter semester, 2 credits, optional