English

3

Not applicable.

Students will be introduced to possible approaches to defining of competition, competitive advantage as well as competitiveness. They will become acquainted with basic concepts of competitiveness coming out from various models of strategic management. They will be able to define certain untraditional theoretical methods for evaluating of company competitiveness and they will learn how to apply them in the practice. They will be familiarized with selected aspect of development of competitiveness in current business environment with the stress on the activity of company management.

The subject expects the knowledge of basic elements of management as well as processes applied. Moreover, students must be also acquainted with basic marketing terms and procedures applied in management of a company.

Not applicable.

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.

The aim of evaluation is to test the knowledge, abilities and skills through a written examination (case study) and discussion.

1. Business competition
2. Competitiveness of company based on I/O strategic management model
3. Competitiveness of company based on RBV strategic management model
4. Functional and structural competitive advantage
5. Managerial model of competitiveness and Success-ability based approach
6. Definitiona and evaluation of competitive strategies based on S-A approach

Not applicable.

Primary objective of the subject is to define the concept of the competitiveness in the context of contemporary business environment with the stress on the internationalization activities of companies. Consequently, the content of the subject is based on the integration of both theoretical and practical knowledge related to the development of competitiveness of companies.

Presence in the lectures is monitored by means of the presence sheet. The condition for passing of the subject is 50 % presence in the lectures as minimum. Shall there be serious reasons (health, study stay abroad etc.), the absence can be substituted - after the agreement of the guarantee - with the elaboration of the written project in compliance with the directives of the guarantee.

Not applicable.

Not applicable.

HITT, M.A. - IRELAND, R.D. - HOSKISSON, R.E. Strategic Management - Competitiveness and Globalization: Concepts. 6th ed. South-Western College Pub, 2004. 544 p. ISBN 0324275307 (EN)
GRIFFIN, R.W. - PUSTAY, M.W. International Business - A Managerial Perspective. 3rd ed. Prentice Hall, 2002. 652 p. ISBN 0-13-042576-1 (EN)
BEAMISH, P.W. - MORRISON, A. - ROSENZWEIG, P.M. International Management - Text and Cases. 3rd ed. Irwin, 1997. 604 p. ISBN 0-07-114900-7 (EN)
RUGMAN, A.M. - HODGETS, R.M. International Business. 3rd ed. Prentice Hall, 2003. 628 p. ISBN 0-273-67374-2 (EN)

COLLIS, D.J. - MONTGOMERY, C.A. Corporate strategy - Resources and the Scope of the Firm. 1st ed. McGraw-Hill, 1997. 764 p. ISBN 0-256-17894-1 (EN)
VODÁČEK, L. - VODÁČKOVÁ, O. Strategické aliance se zahraničními partnery. 1. vyd. Praha: Management Press, 2002.137 s. ISBN 80-7261-058-9 (CS)
VODÁČEK, L. - VODÁČKOVÁ, O. Malé a střední podniky: konkurence a strategické aliance v Evropské unii. 1. vyd. Praha: Management Press, 2004.192 s. ISBN 80-7261-099-6 (CS)

6 hours, optionally