Czech

3

Not applicable.

Students will learn how to handle the detailed design project. Adjusting of the final resulting work should conform to the real visual design project/commission which includes also implementation of a maquette/mock-up simulating real products.

Ability to analyze problem, expression of idea in drawing, basic knowledge of composition, color and technologies used in the production of visual communication design. Knowledge of 2D (Adobe Photoshop, Adobe Illustrator, CorelDraw) graphics applications, 3D modeling and rendering.

Not applicable.

Creative work in ateliers.

Graded course-unit credit requirements: attendance at lessons, handing over assigned projects by the deadline in a sufficient quality. Presentation of an elaborated project. Design and the level of presentation of each project are evaluated separately.
Work will incl. source files completely delivered in electronic format, incl. Upload data to a virtual gallery of work.
Resulting evaluation consists of evaluations on projects. In total it will be possible to aquire 100 points. Resulting classification will be defined by the ECTS scale.
If some of the projects are awarded less than half of the maximum pts., final evaluation of the course is "failed".
According to the article No. 13 of Study and Examination Rules of Brno University of Technology ECTS evaluation degree scale is used. If some of the projects are awarded less than 50 pts., final evaluation of the course is "failed". The course is evaluated with the following grades: ECTS EVALUATION DEGREES / PTS. RATING / NUMERIC RATING: A / 100 - 90 / 1 / Excellent; B /89 - 80 / 1,5 / Very good; C / 79 - 70 / 2 / Good; D / 69 - 60 / Satisfactory; E / 59 - 50 / Sufficient; F / 49 - 0 / 4 / Failed.

Not applicable.

Not applicable.

Students gain both an overview of the scope of the visual communication design branch and of it most attractive fields, and also of approaches to different types of commissions during processing of tasks.

The attendance in workshop is controlled. Students have to be present in scheduled hours in the workshop, work on assigned projects and wait for consultation, unless a lecturer gives other individual plan. Students are obliged to inform the lecturer in advance about his/her working-place in the scheduled education time (studio, workshops, modelling room or college dormitory, home, producer etc.) - as absence is not excused without this information. The excuse of absence is possible only due serious reasons such as illness. Unexcused absence may jeopardise accepting a project.

Not applicable.

Not applicable.

JINDRA, Jan. Reklamní a produktová fotografie: kreativní techniky a neobvyklé postupy. Brno: Computer Press, 2011. ISBN 978-80-251-3112-1. (CS)
JELENČÍK, Branislav. Manažment zdrojov a marketing v umení a kreatívnom priemysle. Bratislava: Spektrum STU, 2020. ISBN 978-80-227-5063-9. (SK)

FUCHS, Philippe; MOREAU, Guillaume a GUITTON, Pascal. Virtual reality. 1. Boca Raton, Fla: CRC Press, 2011. ISBN 9780203802953. (EN)

39 hours, compulsory

1 Introduction, themes, course details
2 Task #1 - Approaches, analysis
3 Research for Task #1
4 Processing task #1 - the initial phase (sketched variants), selection of the best variants
5 Processing Task #1 - completion of the selected variants, acquisition of data for final output (photographs, 3D models, videos, etc.)
6 Final processing of Task #1
7 Task 2 - Approaches, analysis
8 Research for task #2
9 Processing Task #2 - introductory phase (sketched variants)
10 Selection of the best variant
11 Processing Task #2 - completion of the selected variants, acquisition of data for final output (photographs, 3D models, videos, etc.)
12 Final processing of task #2
13 The defense