The course focuses on the design used to the promotion and presentation of selected product/object with compliance or redesign of the existing Corporate Identity (visual style) and its developing into applications. Individual works are closely linked and specifically limited to the type of task (content), the possibilities of realization and marketing requirements. Packaging design is seen as an integral part of the promotion of goods.

During the semester are gradually assigned 2 different tasks. The first task contains a design and graphics of folding package, the second task contains design and graphics of multi-functional package, which is concurrently also a product/object or design for presentation purposes for product/services etc. (presentation stand for goods, promotional eye-catcher, exhibition stand with graphics, etc.). A part of the work is realization of a maquette.

Examples of project themes:
- Design of folded package
- The design of ecological package (recycled material, multi-function, etc.)
- Design of package for the luxury product, unusual solutions
- Design of presentation stand in relation to Corporate Identity, innovative solution.

The course has been created with the support of the OPVK project. "The Studio digital sculpture and new media project", reg. No. CZ.1.07/2.2.00/28.0278, is co-financed by the European Social Fund and the state budget of the Czech Republic.