Czech

5

Not applicable.

Students will have a clear idea of strategic management process and principals of strategic thinking. They will be made familiar with analytical tools intended for strategic analysis of external and internal factors. Students will learn the methodology of formulation of strategy based on hierarchical strategy structure - corporate, business, functional and horizontal strategy. Students will also learn the methods applied for selection, realization and evaluation of strategy.

Students are expected to have basic knowledge of methods used in planning, organizing, stimulation and control. They have to understand basic function of company. Knowledge of basic marketing methods is required.

Not applied.

The course contains lectures that explain basic principles, problems and methodology of the discipline, and exercises that promote the practical knowledge of the subject presented in the lectures.

The evaluation of the course consists of two aprts - to work out the case study and to pass the written test. Working out and submition of the case study is also the requirements for awarding the credit. Evaluation of particular parts is as following:
1) The case study is evaluated with maximum of 40 points (according to the level of work out). Whne working out the study, students solve one of five variants. The study solves strategic aspects in behavior of selecetd companies in their business areas, or focuses on working out the strategic analysis of the company and the proposal of the strategy and its realization by the company. The study is in form of question which students have to answer. The work is submitted in form of x.doc, x.ppt, x.pdf.
2) The final test will consist of 10 question with optional answers a) to e) and four open questions. For questions with optional answers will be only one correct answer. The correct answer is evaluated with 2 points, wrong answer -1 point and no answer 0 points. Open questions are evaluated each at 10 points. Maximum points from the test is 60. The exam is in form of "open book".

Total amount of points, if students fulfill both tasks in 100 %, is 100. The final classification is based on the number of points and is in line wtake part in oral exam.

P-1 Process of strategic management
P-2 Definition of business objectives, three levels of strategy, strategic business units
P-3 Structure of business environment, analysis of general and industrial environment
P-4 Competitiveness and competitive environment, competitive space
P-5 Analysis of internal factors - functional approach, resource based analysis, competitive advantage, fundamental competence
P-6 Strategy formulation, hierarchy of the strategies, generic strategies
P-7 Diversification, restructuring, megers, acquisition, join-venture and the cooperation of companies, strategy of internationalization
P-8 Factors which influence the choice of strategy, methods of selection, implementation and evaluation of the strategy
P-9 Strategic leadership, organizational apsects, realization of the strategy
P-10 Alternative approaches to formulating the strategy, specifics of the strategic management of a various types of organizations

Not applicable.

The objective of the course is to make students familiar with the strategic management process in market and competitive environment. The course is focused on explanation of analytical tools and possibility of their application and on formulation of strategy and its realization.

Attendance at contact lessons is controlled. Attendance at the presenatation seminar is required. Attendance at lectures is recommended.

Not applicable.

Not applicable.

KEŘKOVSKÝ, M. - VYKYPĚL, O. Strategické řízení. 1. vyd. Brno: VUT v Brně Fakulta podnikatelská, 1998. 157 s., ISBN 80-214-1111-2 (CS)
HITT, M.A. - IRELAND, R.D. - HOSKISSON, R.E. Strategic Management - Competitiveness and Globalization: Concepts. 6th ed. South-Western College Pub, 2004. 544 p. ISBN 0324275307 (EN)
JOHNSON, G. - SCHOLES, K. Cesty k úspěšnému podniku. Přel. Z. Strnad. 1. vyd. Praha: Computer Press, 2000. 803 s. Přel. z: Exploring Corporate Strategy. ISBN 80-7226-220-3 (CS)
ZICH, R. Koncepce úspěchuschopnosti Konkurenceschopnost - vítězství, nebo účast v soutěži?. Brno: Akademické nakladatelství CERM, 2012. 125 s. ISBN: 978-80-7204-818- 2. (CS)

GRANT, R.M. Contemporary strategic analysis. 6th ed. Blackwell Publishing, 2008. 482 p. ISBN 978-1-4051-6309-5. (EN)
KOTLER, P. Matrketing Management. 10. vyd. Praha: Grada Publishing, 2001. 720 s. ISBN 80-247-0016-6. (CS)
MALLYA, T. Základy strategického řízení a rozhodování. 1.vyd., Praha: Grada Publishing, a.s., 2007. 246 s. ISBN 978-80-247-1911-5. (CS)
MINTZBERG - QUINN - GHOSHAL The Strategic Management Process. Revised European Edition. Prentice Hall Europe 1998, 1036 p. ISBN 0-13-675984-X. (CS)
PORTER, MICHAEL E. Competitive Advantage. First Free Press Export Edition: Free Press 2004. 557 s. ISBN: 0-7432-6087-2. (EN)

10 hours, compulsory

1. – 4. Řešení případových studií, konzultace projektů
5. – 7. Prezentace projektů