Course detail

Marketing for Architects 1

FA-MFAAcad. year: 2013/2014

The aim is to make the students acquainted with the principles of treating customers and to make them understand the significance of marketing practice for their own freelance activity.

Language of instruction

English

Number of ECTS credits

Mode of study

Not applicable.

Guarantor

doc. Ing. Jan Lojda, CSc.

Department

Department of Engineering (USold)

Offered to foreign students

Of all faculties

Learning outcomes of the course unit

Not applicable.

Prerequisites

Not applicable.

Co-requisites

Student in his own proposal addresses the construction or territory, deepen their knowledge of theoretical categories, get an overview of trends, directions and works of contemporary architecture, become acquainted with the technical principles of design of buildings. All in the context of the history and development of the field and visual presentation.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

The assessment is based on a progressively developed project, which is discussed in the group and the subject is concluded by a credit.

Course curriculum

Not applicable.

Work placements

Not applicable.

Aims

Not applicable.

Specification of controlled education, way of implementation and compensation for absences

Not applicable.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Horáková I., Marketing v současné praxi, Grada Praha 1995 (CS)

VUT

Faculties

University Institutes

Parts

Marketing for Architects 1