Course detail

Business Activities

FP-PopPAcad. year: 2012/2013

The course provides students with basic theoretical knowledge of business and business activities and is focused on general, as well as corporate levels. The course deals with the significance of business in the economy, its structure and functions. The theoretical aspects will be applied to practical examples from consumer and industrial markets.

Language of instruction

Czech

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

doc. PhDr. Iveta Šimberová, Ph.D.

Department

Institute of Management (ÚM)

Learning outcomes of the course unit

Students will understand the significance of business in the state economy; they will be able to recognize different types of business and business activities and with the help of an analysis choose a business activity suitable for different markets. Students will be able to apply their knowledge to the management of business activities taking into account the customers needs and wants.

Prerequisites

Basic economic and management terminology and categories; market functioning; organization functions; management functions and elements; business environment, basics of social communication.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

The course-unit credit is conditional on the following:
The results of assessment is conected with the students activities during the semestr.
The minimum number of points necessary for awarding the course-unit credit is 50.The details of necessary activities are described in Actuality of subject (in Intranet of Faculty)

Course curriculum

Topics of lectures include:
- Business and its position in National Economy and in the EU
Role of business in the national economy.
History of business.
Defining the business terminology.
- Business establishment
The rules and regulations governing business activities. Legal forms of business establishments.
Business categories, kinds and types.
Economy of a business establishment.
Business strategy and plans. Organization of business establishments. Hierarchical management systems and organizational structures of business establishments.
The manager of a business establishment. Management functions and elements in a business establishment.
Managerial activities in operating management of purchase and sale.
Personal management.
IT systems and technologies and their impact on managing business activities. Informatics in management of business relations.
- Marketing of business activities
Relation of marketing to business activity. Customers-oriented management of business activities.
Business in industrial markets. Determination and specification.
Business at customers' markets. Determination and specification.
- Other development tren
Latest development trends

Work placements

Not applicable.

Aims

The main objective of the course is to familiarize students with basic terminology used in business, with different kinds and types of business activities, with legal forms of companies, as well as with development trends. Lectures emphasise practical application of the management of business activities in accordance with customers needs and wants on consumer and industrial markets.

Specification of controlled education, way of implementation and compensation for absences

Monitoring of students’ individual work on the assigned tasks. If this condition is not satisfied, the tutor may set additional conditions or coursework if appropriate.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

PRAŽSKÁ, L. JINDRA, J. a kol. Obchodní podnikání. Praha: Management Press, 2002, 2.vyd. 874s. ISBN 80-7261-059-7 (CS)
JANATKA, F. a kol. Obchod v rámci Evropské unie a obchodní operace mimo členské země EU. Praha: ASPI, 2004, 1.vyd. 296s. ISBN 80-7357-006-8. (CS)
HINDL, R.,. HOLMAN, R., HRONOVÁ,S., a kol. Ekonomický slovník1.vyd.C.H.BECK. Praha,2003. 519 s. ISBN 80-7179-819-3. (CS)
VIESTOVÁ, K. Teória obchodu. Bratislava: Sprint vfra, 2001, 208s. ISBN 80-88848-88-1. (SK)
CIMLER,P., ZADRAŽILOVÁ, D. kol. retail Management. Praha: Grada Publishing, s.r.o. 2007. 312s.ISBN 978-80-7261-167-6 (CS)
ZAMAZALOVÁ, M. Marketing obchodní firmy. Praha: Grada Publishing, s.r.o. 2009. 240s. ISBN 978-80-247-2049-4. (CS)
ZÁBOJ, M. Obchodní operace. 2010. [online] [cit. 2010/2011] Dostupné z http://is.muni.cz/do/1499/el/estud/pedf/ps09/obchod/web/pdf/Obchodni_operace-skripta.pdf (CS)

Recommended reading

ČERNÝ, V. Prodejní techniky. Brno: Computer Press, 2003. 1.vyd. 470s. ISBN 80-079-37-4. (CS)
SCHIFFMAN, L., KANUK, L., L. Nákupní chování. Brno, 2004. 1.vyd. 633s. ISBN 80-251-0094-4. (CS)
LYKOVÁ, J. Jak organizovat a řídit úspěšný prodej. Praha: Grada, 2002. 1.vyd. 199s. ISBN 80-247-0205-3. (CS)

Classification of course in study plans

  • Programme MGR Master's

    branch MGR-PFO , 1. year of study, winter semester, compulsory

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

doc. PhDr. Iveta Šimberová, Ph.D.

Syllabus

Topics of lectures include:
- Business and its position in National Economy and in the EU
Role of business in the national economy.
History of business.
Defining the business terminology.
- Business establishment
The rules and regulations governing business activities. Legal forms of business establishments.
Business categories, kinds and types.
Economy of a business establishment.
Business strategy and plans. Organization of business establishments. Hierarchical management systems and organizational structures of business establishments.
The manager of a business establishment. Management functions and elements in a business establishment.
Managerial activities in operating management of purchase and sale.
Personal management.
IT systems and technologies and their impact on managing business activities. Informatics in management of business relations.
- Marketing of business activities
Relation of marketing to business activity. Customers-oriented management of business activities.
Business in industrial markets – the determination and specification.
Business at customer’s markets – the determination and specification.
- Technology of commercial operations
Technology of commercial operations I
Technology of commercial operations II
Technology of commercial operations III
- Importance of the price in commercial activities.
- Importance and diverzification of commercial companies,branding
- Distribution in commercial business - characterization, trends, cooperation, structure and development.
- Other development trends
Latest development trends. Retail on the Czech market, chains.

Exercise

13 hours, optionally

Teacher / Lecturer

Ing. Jiří Koleňák, Ph.D.

Syllabus

Structure of the seminrs would be set up in News of the Subject including detiled request for passing.