Czech

3

Not applicable.

Students will acquire relevant psychological knowledge from the field of social competence of manager. They will master especially the following skills: identification of communication goals, active listening, exoteric formulation of requirements and opinions, analysis of communication problems, choice of relevant communication strategy and tactics and their successful application, prevention of misunderstanding as well as increasing of individual, team and organizational performance by means of creative communication.

Basic publications:
FRANKOVÁ, E. Manažerská psychologie I. Studijní text pro studium předmětu v kombinované formě studia. Brno: FP VUT v Brně, 2005.
PAUKNEROVÁ, D. a kol. Psychologie pro ekonomy a manažery. 2., přepracované a aktualizované vydání. Praha: Grada 2006. ISBN 80-247-1706-9.

Not applicable.

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Conditions of awarding the graded course-unit credit:
Participation in seminars including relevant preparation and active participation in the communication skills training.

1. Introduction to the course, importance of social communication for the work, competence of a manager and entrepreneur and their efficiency. Conception of the course.
2. Psychology of personality; influence of personality subsystems and characteristics on intrapersonal and interpersonal communication
3. Patterns of social perception and its consequences, possibilities of the application of these patterns for increasing efficiency of the social communication.
4. Social communication during social contact especially in the sphere of personnel management. Phases of communication process and characteristics of the communication participants. Basic communication skills, key factors supporting effectiveness of communication and their influence on the course and result of communication process.
5. Presentation of fundamental theoretical models and strategies of social communication, explanation of their application for the increased efficiency of social communication, especially by means of communication goals identification, communication problems analysis and choice of relevant communication strategies and techniques.

Not applicable.

The aim of the course is to provide students with practically applicable psychological knowledge and skills explaining social communication as a key tool for personal management. The course deals with the presentation of key factors influencing social communication and its effects as well as mastering knowledge of social communication expository models and their practical use. Also dealt with is mastering and development of concrete managerial and entrepreneurial skills necessary for the effective personnel management.

Attendance at lessons is compulsory and controlled.

Not applicable.

Not applicable.

BEDRNOVÁ, E., NOVÝ, I. & kol. Psychologie a sociologie řízení. 3., rozš. a dopl. vyd. Praha: Management Press, 2002. 798 s. ISBN 978-80-7261-169-0. (CS)
FRANKOVÁ, E. Kreativita a inovace v organizaci. 1. vyd. Praha: Grada 2011. 256 s. ISBN 978-80-247-3317-3. (CS)
LUKÁŠOVÁ, R., NOVÝ, I. a kol. Organizační kultura. Od sdílených hodnot k vyšší výkonnosti podniku. Praha: Grada 2004. ISBN 80-247-0648-2. (CS)

MCLAGAN, P., KREMBS, P. Komunikace na úrovni. Praha: MP 1998. ISBN 80-85943-75-1. (CS)

26 hours, optionally