Course detail

Strategic Management

FIT-STMAcad. year: 2010/2011

Not applicable.

Language of instruction

Czech

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

doc. Ing. Robert Zich, Ph.D.

Department

Institute of Management (ÚM)

Learning outcomes of the course unit

Not applicable.

Prerequisites

Not applicable.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

Not applicable.

Course curriculum

Not applicable.

Work placements

Not applicable.

Aims

Not applicable.

Specification of controlled education, way of implementation and compensation for absences

Not applicable.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

  • COLLIS, D.J. - MONTGOMERY, C.A. Corporate strategy - Resources and the Scope of the Firm. 1st ed. McGraw-Hill, 1997. 764 p. ISBN 0-256-17894-1
  • HITT, M.A. - IRELAND, R.D. - HOSKISSON, R.E. Strategic Management - Competitiveness and Globalization: Concepts. 6th ed. South-Western College Pub, 2004. 544 p. ISBN 0324275307
  • GRANT, R.M. Contemporary strategy analysis. 6th ed. Blackwell Publishing, 2008. 482 p. ISBN 978-1-4051-6309-5
  • JOHNSON, G. - SCHOLES, K. Cesty k úspěšnému podniku. Přel. Z. Strnad. 1. vyd. Praha: Computer Press, 2000. 803 s. Přel. z: Exploring Corporate Strategy. ISBN 80-7226-220-3
  • KEŘKOVSKÝ, M. - VYKYPĚL, O. Strategické řízení. 1. vyd. Brno: VUT v Brně Fakulta podnikatelská, 1998. 157 s., ISBN 80-214-1111-2
  • KOTLER, P. Marketing Management. 10. vyd. Praha: Grada Publishing, 2001. 720 s. ISBN 80-247-0016-6
  • PORTER, MICHAEL E. Konkurenční výhoda. Přel. V. Irgl. 1.vyd. Praha: Victoria publishing, a.s., 1993. 626 s. Přel. z: Competitive Advantage. ISBN 80-85605-12-0
  • VODÁČEK, L. - VODÁČKOVÁ, O. Strategické aliance se zahraničními partnery. 1. vyd. Praha: Management Press, 2002.137 s. ISBN 80-7261-058-9

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme IT-MGR-2 Master's

    branch MBI , any year of study, summer semester, elective
    branch MPV , any year of study, summer semester, elective
    branch MSK , any year of study, summer semester, elective
    branch MBS , any year of study, summer semester, elective
    branch MMM , any year of study, summer semester, elective
    branch MMI , 2. year of study, summer semester, compulsory

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.

Syllabus

  1. Characteristics of process of strategic management, vision, mission, strategy of company, schools of strategic management
  2. Analysis of external environment, environment of company, analytical tools for external factors
  3. Development of competition and competitive environment
  4. Analysis of internal environment, value chain, resources, competencies and capabilities, portfolio analysis, financial analysis, SWOT analysis
  5. Definition of strategic objectives, strategic business units
  6. Corporate strategy, business strategy, functional strategy, horizontal strategy
  7. Competitiveness of company, competitive advantage and its development, Porter and his generic strategies, competitive behavior
  8. Alternative tools of evaluation of competitive position of company
  9. Diversification, integration, mergers, acquisition, restructuring, joint-venture, cooperation of companies, business networks
  10. Strategy of internationalization of company
  11. Selection of strategy, factors influencing strategic choice and methods of strategic choice
  12. Implementation and evaluation of strategy, corporate governance
  13. Organizational aspects of implementation of strategy, strategic leadership and control

Fundamentals seminar

13 hours, compulsory

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.

Project

13 hours, optionally

Teacher / Lecturer

doc. Ing. Robert Zich, Ph.D.