Course detail

Economics of Information Products

FIT-EIPAcad. year: 2010/2011

Item has no anotation.

Language of instruction

Czech

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

Ing. Šárka Květoňová, Ph.D.

Department

Department of Information Systems (UIFS)

Learning outcomes of the course unit

Item has no knowledges.

Prerequisites

There are no prerequisites

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

Study evaluation is based on marks obtained for specified items. Minimimum number of marks to pass is 50.

Course curriculum

Item has no outline.

Work placements

Not applicable.

Aims

Item has no goals.

Specification of controlled education, way of implementation and compensation for absences

There are no checked study.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

  • Fiala, P.: Síťová ekonomika. 1. vydání Praha: Professional Publishing,  2008.ISBN 80-86946-69-6.
  • COURCOUBETIS, C., Weber, R.: Pricing Communication Networks: Economics, Technology and Modelling. Wiley,2003. ISBN: 978-0-470-85130.
  • FOTR, J., HÁJEK, S. a kol.: Tvorba strategie a strategické plánování. 1. vydání. Praha: Grada Publishing a.s., 2012. ISBN 978-80-247-3985-4.
  • JANOUCH, V.: Internetový marketing. 1. vydání Praha: Computer Press, 2010. ISBN 978-80-251-2795-7.
  • HANNA, Nessim; DODGE, Robert. Pricing: Zásady a postupy tvorby cen. 1. vydání. Praha: Management Press, 1997. 203 s. ISBN 80-85943-34-4.

Recommended reading

  • Kolektiv autorů: Online marketing. 1. vydání Praha: Computer Press, 2014. ISBN: 978-0-251-41557.
  • MALLYA, T.: Základy strategického řízení a rozhodování. 1. vydání. Praha: Grada Publishing a.s., 2007. ISBN: 80-24719-11-8.
  • Johns, A.: Pirátství - Boje o duševní vlastnictví od Gutenberga po Gatese. 1. vydání Brno: Host, 2014. ISBN 978-80-7294-711-9.
  • JANOUCH, V.: Internetový marketing. 1. vydání Praha: Computer Press, 2010. ISBN 978-80-251-2795-7.
  • ZUZÁK, R.: Strategické řízení podniku. 1. vydání. Praha: Grada Publishing a.s., 2011. ISBN 978-80-247-4008-9.
  • MALÝ, Josef. Oceňování průmyslového vlastnictví: nové přístupy. 1. vydání. Praha: C. H. Beck, 2007. 182 s. ISBN 978-80-7179-464-6.
  • Macho-Stadler And J. D. Perez-Castrillo. An Introduction to the Economics of Information: Incentives and Contracts. 2001. 0-19-924325-5
  • P. Bolton, M. Dewatripont. Contract Theory. 2005. 978-026202576
  • J. Laffont And D. Martimort. The Theory of Incentives: The Principal-Agent Model. 2002. 978-069109184
  • B. Salanie. The Economics of Contracts. 2005. 978-026219525
  • Veber, Jaromír a kol.(2000): Management: Základy, prosperita, globalizace.
  • C. Shapiro and Varian, H. (1999), Information Rules - A Strategic Guide to the Network   Economy, Harvard Business School Press, Boston, Massachusetts.
  • Varian, Hal R. (1998): Markets for Information Goods.
  • Downes, Larry - Mui, Chunka (1998): Unleashing the Killer App: Digital Strategies for Market Dominance

Classification of course in study plans

  • Programme IT-MGR-2 Master's

    branch MBI , any year of study, winter semester, elective
    branch MPV , any year of study, winter semester, elective
    branch MSK , any year of study, winter semester, elective
    branch MPS , any year of study, winter semester, elective
    branch MBS , any year of study, winter semester, elective
    branch MMM , any year of study, winter semester, elective
    branch MMI , 2. year of study, winter semester, compulsory

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

Ing. Šárka Květoňová, Ph.D.

Fundamentals seminar

6 hours, optionally

Teacher / Lecturer

Ing. Šárka Květoňová, Ph.D.

Project

20 hours, optionally

Teacher / Lecturer

Ing. Šárka Květoňová, Ph.D.