Publication detail

Analysis of Company Success Potential from the Point of View of Success-ability

ZICH, R.

Original Title

Analysis of Company Success Potential from the Point of View of Success-ability

English Title

Analysis of Company Success Potential from the Point of View of Success-ability

Type

journal article - other

Language

en

Original Abstract

The success-ability conception represents a specific approach to company competitive strategy creation. Because of a different philosophy especially as regards the concept of competitive advantages, it requires a specific approach to evaluation of a company's market position from the point of view of its competitiveness. Basic evaluation includes four perspectives evaluating the profile of company competitiveness, suitability of the adopted approach, ability to develop the adopted approach and evaluation from the point of view of the benefit for the customer together with the ability of the competition to imitate the company's approach. This method has application not only in the area of company strategy creation but it can also be used when investigating the competitiveness of companies.

English abstract

The success-ability conception represents a specific approach to company competitive strategy creation. Because of a different philosophy especially as regards the concept of competitive advantages, it requires a specific approach to evaluation of a company's market position from the point of view of its competitiveness. Basic evaluation includes four perspectives evaluating the profile of company competitiveness, suitability of the adopted approach, ability to develop the adopted approach and evaluation from the point of view of the benefit for the customer together with the ability of the competition to imitate the company's approach. This method has application not only in the area of company strategy creation but it can also be used when investigating the competitiveness of companies.

Keywords

strategy, competitiveness, competitive advantage, competition, success-ability, strategic analysis

RIV year

2009

Released

01.12.2009

Publisher

MZLU

Location

Brno

Pages from

343

Pages to

349

Pages count

6

BibTex


@article{BUT49345,
  author="Robert {Zich}",
  title="Analysis of Company Success Potential from the Point of View of Success-ability",
  annote="The success-ability conception represents a specific approach to company competitive strategy creation. Because of a different philosophy especially as regards the concept of competitive advantages, it requires a specific approach to evaluation of a company's market position from the point of view of its competitiveness. Basic evaluation includes four perspectives evaluating the profile of company competitiveness, suitability of the adopted approach, ability to develop the adopted approach and evaluation from the point of view of the benefit for the customer together with the ability of the competition to imitate the company's approach. This method has application not only in the area of company strategy creation but it can also be used when investigating the competitiveness of companies.",
  address="MZLU",
  chapter="49345",
  institution="MZLU",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  number="6",
  volume="LVII",
  year="2009",
  month="december",
  pages="343--349",
  publisher="MZLU",
  type="journal article - other"
}