Publication detail

Customer Experience Management: Underexplored Instrument for Customer Transformation

HAVÍŘ, D.

Original Title

Customer Experience Management: Underexplored Instrument for Customer Transformation

Type

journal article - other

Language

English

Original Abstract

The purpose of this article is to identify the role the customer experience plays in the transformation of the customer and to develop a theory that brings together related concepts in order to position the phenomenon of customer experience in the macromarketing context.

Keywords

customer experience; transformation economy; ethics; macromarketing; positive marketing

Authors

HAVÍŘ, D.

Released

30. 6. 2021

Publisher

Faculty of Business and Management Brno University of Technology

Location

Brno

ISBN

1802-8527

Periodical

TRENDY EKONOMIKY A MANAGEMENTU

Year of study

15

Number

37

State

Czech Republic

Pages from

43

Pages to

60

Pages count

18

URL

https://doi.org/10.13164/trends.2021.37.43

BibTex

@article{BUT166057,
  author="David {Havíř}",
  title="Customer Experience Management: Underexplored Instrument for Customer Transformation",
  journal="TRENDY EKONOMIKY A MANAGEMENTU",
  year="2021",
  volume="15",
  number="37",
  pages="43--60",
  doi="10.13164/trends.2021.37.43",
  issn="1802-8527",
  url="https://doi.org/10.13164/trends.2021.37.43"
}