Publication detail

THE ISSUE OF GOODWILL AS AN INTEGRAL PART OF THE VALUE OF THE CONSTRUCTION COMPANY AND ITS MARKETING IN THE CZECH REPUBLIC

DOHNAL, R. HANUŠOVÁ, H. LIPOVSKÁ, Z.

Original Title

THE ISSUE OF GOODWILL AS AN INTEGRAL PART OF THE VALUE OF THE CONSTRUCTION COMPANY AND ITS MARKETING IN THE CZECH REPUBLIC

Type

article in a collection out of WoS and Scopus

Language

English

Original Abstract

The effect of goodwill is unquestionable against to its influence on the supplier. Goodwill affects the marketing of the company and mainly affects its marketing strategy. The meaning of Goodwill is not the same in the world but generally is considered to be an integral part of the company’s value and company assets mainly intangible assets. In many countries, Goodwill is considered to be a long-term assets of the company. This refers to countries where is no difference between long-term tangible assets, intangible and financial assets under the Financial Accounting System.

Keywords

Goodwil, Marketing, Marketing Strategy, Acounting

Authors

DOHNAL, R.; HANUŠOVÁ, H.; LIPOVSKÁ, Z.

Released

26. 8. 2018

Publisher

SGEM 2018

Location

Albena, Bulharsko

ISBN

978-619-7408-65-2

Book

5th International Multidisciplinary Scientific Conference on Social Scienc Arts

Edition number

1

ISBN

2367-5659

Periodical

SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts

Number

5

State

Republic of Bulgaria

Pages from

1107

Pages to

1114

Pages count

8

BibTex

@inproceedings{BUT149941,
  author="Radek {Dohnal} and Helena {Hanušová} and Zuzana {Lipovská}",
  title="THE ISSUE OF GOODWILL AS AN INTEGRAL PART OF THE VALUE OF THE CONSTRUCTION COMPANY AND ITS MARKETING IN THE CZECH REPUBLIC",
  booktitle="5th International Multidisciplinary Scientific Conference on Social Scienc Arts",
  year="2018",
  journal="SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts",
  number="5",
  pages="1107--1114",
  publisher="SGEM 2018",
  address="Albena, Bulharsko",
  isbn="978-619-7408-65-2",
  issn="2367-5659"
}