Publication detail

Investigating the Impact of Advertisement Banners and Clips on Video QoE

ZACH, O. SLANINA, M. SEUFERT, M.

Original Title

Investigating the Impact of Advertisement Banners and Clips on Video QoE

English Title

Investigating the Impact of Advertisement Banners and Clips on Video QoE

Type

conference paper

Language

en

Original Abstract

Although Quality of Experience (QoE) of Internet services can be affected by context influence factors, their actual impact is not widely investigated yet. In the context of online video services, web portals often display advertisement banners or clips to monetize their service. However, these advertisements can distract or annoy the users, which might degrade the QoE of the actual video service. In this work, two crowdsourcing studies were conducted to investigate the impact of advertisement banners and clips on video QoE. Therefore, both theoretical opinions on in-service advertisements and subjective quality ratings are evaluated. The findings confirm that advertisements are negatively perceived by users during service consumption, but a generally negative impact on video QoE cannot be supported, as the interplay of advertisement and the QoE of video services is rather complex.

English abstract

Although Quality of Experience (QoE) of Internet services can be affected by context influence factors, their actual impact is not widely investigated yet. In the context of online video services, web portals often display advertisement banners or clips to monetize their service. However, these advertisements can distract or annoy the users, which might degrade the QoE of the actual video service. In this work, two crowdsourcing studies were conducted to investigate the impact of advertisement banners and clips on video QoE. Therefore, both theoretical opinions on in-service advertisements and subjective quality ratings are evaluated. The findings confirm that advertisements are negatively perceived by users during service consumption, but a generally negative impact on video QoE cannot be supported, as the interplay of advertisement and the QoE of video services is rather complex.

Keywords

Quality of Experience; Video quality; Advertise- ment; Subjective study; Context factors; Video service

Released

02.07.2018

ISBN

978-1-5386-6871-9

Book

2018 IEEE 38th International Conference on Distributed Computing Systems

Pages from

1618

Pages to

1623

Pages count

6

BibTex


@inproceedings{BUT148645,
  author="Ondřej {Zach} and Martin {Slanina} and Michael {Seufert}",
  title="Investigating the Impact of Advertisement Banners and Clips on Video QoE",
  annote="Although Quality of Experience (QoE) of Internet services can be affected by context influence factors, their actual impact is not widely investigated yet. In the context of online video services, web portals often display advertisement banners or clips to monetize their service. However, these advertisements can distract or annoy the users, which might degrade the QoE of the actual video service. In this work, two crowdsourcing studies were conducted to investigate the impact of advertisement banners and clips on video QoE. Therefore, both theoretical opinions on in-service advertisements and subjective quality ratings are evaluated. The findings confirm that advertisements are negatively perceived by users during service consumption, but a generally negative impact on video QoE cannot be supported, as the interplay of advertisement and the QoE of video services is rather complex.",
  booktitle="2018 IEEE 38th International Conference on Distributed Computing Systems",
  chapter="148645",
  doi="10.1109/ICDCS.2018.00182",
  howpublished="online",
  year="2018",
  month="july",
  pages="1618--1623",
  type="conference paper"
}