Publication detail

Simulation of Dessemination of Marketing Information

DOSTÁL, P.

Original Title

Simulation of Dessemination of Marketing Information

Czech Title

Simulace šíření marketingové informace

English Title

Simulation of Dessemination of Marketing Information

Type

conference paper

Language

en

Original Abstract

The article deals with the use of theory of potential source as an analogy to the dissemination of marketing information.

Czech abstract

Článek se zabývá využitím teorie potenciálního zdroje jako analogie k šíření marketingových informací.

English abstract

The article deals with the use of theory of potential source as an analogy to the dissemination of marketing information.

Keywords

simulationa; dessimination, marketing Information

Released

08.11.2017

Publisher

the University of Chemistry and Technology

Location

Praha

ISBN

978-80-7592-002-7

Book

Sborník příspěvků 24.ročníku konference

Edition number

1

Pages from

13

Pages to

14

Pages count

2