Publication detail

A Comparison of the Approaches to Customer Experience Analysis

HAVÍŘ, D.

Original Title

A Comparison of the Approaches to Customer Experience Analysis

Type

journal article - other

Language

English

Original Abstract

The aim of this paper is to summarize research on customer experience analysis and to explore and compare the dimensions describing customer experience listed in seven conceptual models with findings from 17 research projects on customer experience conducted after the year 2010. The purpose of this is to summarize recent knowledge, get the most comprehensive view on customer experience and its possible decomposition, and to reveal possible relationships between the dimensions.

Keywords

customer experience; dimensions; research methods; scale development

Authors

HAVÍŘ, D.

Released

23. 9. 2017

Publisher

RTU Press

Location

Riga, Latvia

ISBN

2256-0394

Periodical

Economics and Business

Year of study

31

Number

1

State

Republic of Latvia

Pages from

82

Pages to

93

Pages count

11

URL

http://www.degruyter.com/view/j/eb.2017.31.issue-1/eb-2017-0020/eb-2017-0020.xml?format=INT

Full text in the Digital Library

http://hdl.handle.net/11012/70174

BibTex

@article{BUT140616,
  author="David {Havíř}",
  title="A Comparison of the Approaches to Customer Experience Analysis",
  journal="Economics and Business",
  year="2017",
  volume="31",
  number="1",
  pages="82--93",
  doi="10.1515/eb-2017-0020",
  issn="2256-0394",
  url="http://www.degruyter.com/view/j/eb.2017.31.issue-1/eb-2017-0020/eb-2017-0020.xml?format=INT"
}