Publication detail

Customer Experience Management Overview

HAVÍŘ, D.

Original Title

Customer Experience Management Overview

Type

conference paper

Language

English

Original Abstract

The purpose of this article is to examine the phenomenon of customer experience and customer experience management through years and summarize recent knowledge in this area.

Keywords

customer experience, co-creation, customer satisfaction, customer loyalty

Authors

HAVÍŘ, D.

Released

9. 12. 2016

Publisher

Vysoké učení technické v Brně Fakulta podnikatelská

Location

Brno

ISBN

978-80-214-5472-9

Book

Workshop scpecifického výzkumu 2016

Pages from

9

Pages to

16

Pages count

8

URL

http://dspace.vutbr.cz/handle/11012/63850

BibTex

@inproceedings{BUT132225,
  author="David {Havíř}",
  title="Customer Experience Management Overview",
  booktitle="Workshop scpecifického výzkumu 2016",
  year="2016",
  pages="9--16",
  publisher="Vysoké učení technické v Brně Fakulta podnikatelská",
  address="Brno",
  isbn="978-80-214-5472-9",
  url="http://dspace.vutbr.cz/handle/11012/63850"
}