Publication detail

Measuring the effectiveness of marketing activities use in relation to company size

SYCHROVÁ, L.

Original Title

Measuring the effectiveness of marketing activities use in relation to company size

English Title

Measuring the effectiveness of marketing activities use in relation to company size

Type

journal article

Language

en

Original Abstract

The aim of this paper is to research the relationship between measurements of eff ectiveness of marketing activities and company size. An analysis of the economic sources, professional publications, analysis and reports of previous research shows that the concept of measuring of eff ectiveness is one of the key themes, which economists always pay much attention.

English abstract

The aim of this paper is to research the relationship between measurements of eff ectiveness of marketing activities and company size. An analysis of the economic sources, professional publications, analysis and reports of previous research shows that the concept of measuring of eff ectiveness is one of the key themes, which economists always pay much attention.

Keywords

company size, effectiveness, metrics, marketing, marketing activities, marketing goals

RIV year

2013

Released

20.03.2013

Pages from

500

Pages to

506

Pages count

570

BibTex


@article{BUT98902,
  author="Lucie {Jedličková}",
  title="Measuring the effectiveness of marketing activities use in relation to company size",
  annote="The aim of this paper is to research the relationship between measurements of eff ectiveness of
marketing activities and company size. An analysis of the economic sources, professional publications,
analysis and reports of previous research shows that the concept of measuring of eff ectiveness
is one of the key themes, which economists always pay much attention.",
  chapter="98902",
  number="2",
  volume="2013",
  year="2013",
  month="march",
  pages="500--506",
  type="journal article"
}