Publication detail

Aplikace CRM v offshore outsourcing

HNILIČKA, L.

Original Title

Aplikace CRM v offshore outsourcing

English Title

Application of CRM in offshore outsourcing

Type

conference paper

Language

Czech

Original Abstract

Aplikace CRM v offshore outsourcing

English abstract

This article deals with outsourcing and offshoring of company processes in today world. It is seeking the answers on the question, what mistakes should the outsourcer avoid in order achieving coveted effects of costs reduction, improvements in effectiveness, flexibility and customer satisfaction with respect to principles of customer relationship management.

Keywords

outsourcing, CRM, offshore

Key words in English

outsourcing, CRM, offshore

Authors

HNILIČKA, L.

Released

11. 9. 2007

Publisher

VUT Brno

Location

Brno

ISBN

978-80-214-3521-6

Book

Sborník příspěvků - workshop doktorandů fakulty podnikatelské

Pages from

154

Pages to

166

Pages count

12

BibTex

@inproceedings{BUT26844,
  author="Libor {Hnilička}",
  title="Aplikace CRM v offshore outsourcing",
  booktitle="Sborník příspěvků - workshop doktorandů fakulty podnikatelské",
  year="2007",
  pages="154--166",
  publisher="VUT Brno",
  address="Brno",
  isbn="978-80-214-3521-6"
}