Publication detail

Support of Competitive Advantage and Company Performance by means of Benchmarking

ČECHOVÁ, E.

Original Title

Support of Competitive Advantage and Company Performance by means of Benchmarking

Type

conference paper

Language

English

Original Abstract

In the article the author elucidate current state of knowledge in the area of company performance measurements and evaluation associated with competitive advantage. Then she describes the main approach to benchmarking like a part of the system of company measurements. In the article the author emphasises a task of marketing information system at the benchmarking. The aim of this article is thrust home an importance of benchmarking at metering efficiency company and the necessity of its loading.

Authors

ČECHOVÁ, E.

Released

26. 5. 2006

Location

Brno

ISBN

80-7204-454-0

Book

MANAGEMENT, ECONOMICS AND BUSINESS DEVELOPMENT IN THE NEW EUROPEAN CONDITIONS. (International Scientific Conference.)

Pages count

7

BibTex

@inproceedings{BUT19074,
  author="Eva {Kotková}",
  title="Support of Competitive Advantage and Company Performance by means of Benchmarking",
  booktitle="MANAGEMENT, ECONOMICS AND BUSINESS DEVELOPMENT IN THE NEW EUROPEAN CONDITIONS. (International Scientific Conference.)",
  year="2006",
  pages="7",
  address="Brno",
  isbn="80-7204-454-0"
}