Publication detail

Factors influencing consumer behaviour in the beer market in the Czech Republic

SVATOŠOVÁ, V. KOSOVÁ, P. SVOBODOVÁ, Z.

Original Title

Factors influencing consumer behaviour in the beer market in the Czech Republic

Type

journal article in Web of Science

Language

English

Original Abstract

The aim of the paper is to identify the factors influencing consumers when beer consumption and when choosing restaurants for beer consumption in the Czech Republic (CR). A partial goal was to compare preferences and factors influencing beer consumers from the Vysocina Region and the South-Moravian Region. The survey included a questionnaire survey, which 408 respondents took part in. The results showed that the most influential factors in the selection of beer for consumers are taste, a high-quality brand, and Czech production. Surprisingly, price was not found to be an influential factor in beer selection but is rather neutral. Factors that influence consumers most when choosing a restaurant for beer consumption were also identified. Consumers are most influenced by the quality of the beer on offer and the environment in which it is consumed.

Keywords

personal interviewing; beer; purchasing decisions; brewing; methods of statistical induction

Authors

SVATOŠOVÁ, V.; KOSOVÁ, P.; SVOBODOVÁ, Z.

Released

7. 9. 2021

Publisher

CZECH ACADEMY AGRICULTURAL SCIENCES

Location

PRAGUE

ISBN

1212-1800

Periodical

Czech J. Food Scencies (Special Isue)

Year of study

39

Number

4

State

Czech Republic

Pages from

319

Pages to

328

Pages count

6

URL

https://www.agriculturejournals.cz/publicFiles/153_2020-CJFS.pdf

BibTex

@article{BUT177071,
  author="Veronika {Svatošová} and Petra {Kosová} and Zuzana {Svobodová}",
  title="Factors influencing consumer behaviour in the beer market in the Czech Republic",
  journal="Czech J. Food Scencies (Special Isue)",
  year="2021",
  volume="39",
  number="4",
  pages="319--328",
  doi="10.17221/153/2020-CJFS",
  issn="1212-1800",
  url="https://www.agriculturejournals.cz/publicFiles/153_2020-CJFS.pdf"
}