Publication detail

Relationship of activities in reverse logistics according to sell point in Czech Republic

MILICHOVSKÝ, F.

Original Title

Relationship of activities in reverse logistics according to sell point in Czech Republic

Type

conference paper

Language

English

Original Abstract

The paper is focused on findings, if final customers in sell points reflect activities of reverse logistics. Main result of research provides relationship between sell point and reverse activity. The research was aimed at random chosen group of 811 respondents in the Czech Republic. Real participants have been 293, what is effectiveness in 36.13%. The primary research provides possible approaches for companies in sell points within reverse logistics activities to final consumers. To process the results of the questionnaire survey were used basic types of descriptive statistics on the selected data set. The data were processed by using the statistical program IBM SPSS Statistics 24, which was subsequently analysed the dependency between the two nominal variables by means of contingency tables and Pearson’s chi-squared test. Limitation for this research is because of the chosen sample and targeting only on Czech Republic.

Keywords

Reverse logistics, marketing communication, green communication

Authors

MILICHOVSKÝ, F.

Released

30. 1. 2019

Publisher

EDP Sciences

Location

Peking (CN)

ISBN

978-2-7598-9063-7

Book

Innovative Economic Symposium 2018 - Milestones and Trends of World Economy (IES2018)

ISBN

2261-2424

Periodical

SHS Web of Conferences

Number

61

State

French Republic

Pages from

1

Pages to

9

Pages count

9

URL

https://www.shs-conferences.org/articles/shsconf/pdf/2019/02/shsconf_ies2018_01016.pdf

Full text in the Digital Library

http://hdl.handle.net/11012/196402

BibTex

@inproceedings{BUT155362,
  author="František {Milichovský}",
  title="Relationship of activities in reverse logistics according to sell point in Czech Republic",
  booktitle="Innovative Economic Symposium 2018 - Milestones and Trends of World Economy (IES2018)",
  year="2019",
  journal="SHS Web of Conferences",
  number="61",
  pages="1--9",
  publisher="EDP Sciences",
  address="Peking (CN)",
  doi="10.1051/shsconf/20196101016",
  isbn="978-2-7598-9063-7",
  issn="2261-2424",
  url="https://www.shs-conferences.org/articles/shsconf/pdf/2019/02/shsconf_ies2018_01016.pdf"
}