Publication detail

Behavioral finance – the investors‘ approach

BORTLOVÁ, H.

Original Title

Behavioral finance – the investors‘ approach

Type

article in a collection out of WoS and Scopus

Language

English

Original Abstract

Purpose of the article This paper deals with the field of behavioral finance. It introduces its fundamental basis. Scientific aim The main scientific goal of this paper is to answer following question: What is the behavioral finance and what are the various investors' approaches? Methodology/methods A literature review of secondary sources has been used as a main methodology for this paper. Findings None Conclusion Behavioral finance offers explanations on what basis the investors make financial decisions which are often irrational. It shows and proves how emotions and cognitive errors nfluence decision making process of not only investors. Behavioral finance provides significant amount of insights for investment professionals and consequently suggests a framework for the evaluation of all investment strategies for the investors.

Keywords

Behavioral finance, Psychology, Sociology, Standard finance, Investor

Authors

BORTLOVÁ, H.

Released

31. 12. 2013

BibTex

@inproceedings{BUT139060,
  author="Hana {Bortl}",
  title="Behavioral finance – the investors‘ approach",
  year="2013"
}