Publication detail

AGILE METHODS OF PROJECT MANAGEMENT TO IMPROVE MARKETING IN ORGANIZATIONS

DOHNAL, R.

Original Title

AGILE METHODS OF PROJECT MANAGEMENT TO IMPROVE MARKETING IN ORGANIZATIONS

Type

conference paper

Language

English

Original Abstract

Agile Project Management is built around a flexible approach. Agile Project Management is an approach that helps you deal with these challenges. In this article, we'll describe what Agile is, and we'll explain why it's beneficial. Agile marketing is a marketing approach that involves being open and responsive to change, rather than following occur, specific marketing plan. Agility requires being flexible, and agile marketers are ready and able to adapt to the rapidly changing business of today. In fact, the goals of agile marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function.

Keywords

Agile, project management, marketing, benefits

Authors

DOHNAL, R.

Released

29. 9. 2016

Publisher

VUT v Brně, FAST

Location

Brno

ISBN

978-80-214-5408-8

Book

Book of Abstracts from People, Buildings and Environment 2016" .

Edition number

1

Pages from

20

Pages to

20

Pages count

1

BibTex

@inproceedings{BUT129702,
  author="Radek {Dohnal}",
  title="AGILE METHODS OF PROJECT MANAGEMENT TO IMPROVE MARKETING IN ORGANIZATIONS",
  booktitle="Book of Abstracts from People, Buildings and Environment 2016{"}
.",
  year="2016",
  number="1",
  pages="20--20",
  publisher="VUT v Brně, FAST",
  address="Brno",
  isbn="978-80-214-5408-8"
}