Publication detail

Realisation of marketing activities according to corporate size

MILICHOVSKÝ, F.

Original Title

Realisation of marketing activities according to corporate size

English Title

Realisation of marketing activities according to corporate size

Type

conference paper

Language

en

Original Abstract

Realisation of marketing activities has become crucial in global markets. Their role is due defined corporate strategy and requirements of owners. Main aim of this paper is present correlation between positions of marketing activities realisator and corporate size. The author put the question, how are marketing activities pursued according to their size. There were made correspond analysis, performed by IBM SPSS 22 which includes the calculation of the singular values, inertia and quality display. Observed results help to obtain relevant answer on defined research question. For transparent representation of the structure of dependence and interpretation is used symmetric correspondence map. Such limitation of the paper is possible to signify focusing only on Czech industrial market.

English abstract

Realisation of marketing activities has become crucial in global markets. Their role is due defined corporate strategy and requirements of owners. Main aim of this paper is present correlation between positions of marketing activities realisator and corporate size. The author put the question, how are marketing activities pursued according to their size. There were made correspond analysis, performed by IBM SPSS 22 which includes the calculation of the singular values, inertia and quality display. Observed results help to obtain relevant answer on defined research question. For transparent representation of the structure of dependence and interpretation is used symmetric correspondence map. Such limitation of the paper is possible to signify focusing only on Czech industrial market.

Keywords

marketing activities, corporate size, marketing effectiveness

RIV year

2015

Released

27.11.2015

Publisher

Newton books, a.s.

Location

Praha

ISBN

978-80-87325-06-3

Book

Proceedings of the 9th International Conference "European Entrepreneurship Forum 2015: Efrficiency in the Private and the Public Sector

Pages from

118

Pages to

126

Pages count

9

BibTex


@inproceedings{BUT125910,
  author="František {Milichovský}",
  title="Realisation of marketing activities according to corporate size",
  annote="Realisation of marketing activities has become crucial in global markets. Their role is due defined corporate strategy and requirements of owners. Main aim of this paper is present correlation between positions of marketing activities realisator and corporate size. The author put the question, how are marketing activities pursued according to their size. There were made correspond analysis, performed by IBM SPSS 22 which includes the calculation of the singular values, inertia and quality display. Observed results help to obtain relevant answer on defined research question. For transparent representation of the structure of dependence and interpretation is used symmetric correspondence map. Such limitation of the paper is possible to signify focusing only on Czech industrial market.",
  address="Newton books, a.s.",
  booktitle="Proceedings of the 9th International Conference "European Entrepreneurship Forum 2015: Efrficiency in the Private and the Public Sector",
  chapter="125910",
  howpublished="print",
  institution="Newton books, a.s.",
  year="2015",
  month="november",
  pages="118--126",
  publisher="Newton books, a.s.",
  type="conference paper"
}