Publication detail
Realisation of marketing activities according to corporate size
MILICHOVSKÝ, F.
Original Title
Realisation of marketing activities according to corporate size
English Title
Realisation of marketing activities according to corporate size
Type
conference paper
Language
en
Original Abstract
Realisation of marketing activities has become crucial in global markets. Their role is due defined corporate strategy and requirements of owners. Main aim of this paper is present correlation between positions of marketing activities realisator and corporate size. The author put the question, how are marketing activities pursued according to their size. There were made correspond analysis, performed by IBM SPSS 22 which includes the calculation of the singular values, inertia and quality display. Observed results help to obtain relevant answer on defined research question. For transparent representation of the structure of dependence and interpretation is used symmetric correspondence map. Such limitation of the paper is possible to signify focusing only on Czech industrial market.
English abstract
Realisation of marketing activities has become crucial in global markets. Their role is due defined corporate strategy and requirements of owners. Main aim of this paper is present correlation between positions of marketing activities realisator and corporate size. The author put the question, how are marketing activities pursued according to their size. There were made correspond analysis, performed by IBM SPSS 22 which includes the calculation of the singular values, inertia and quality display. Observed results help to obtain relevant answer on defined research question. For transparent representation of the structure of dependence and interpretation is used symmetric correspondence map. Such limitation of the paper is possible to signify focusing only on Czech industrial market.
Keywords
marketing activities, corporate size, marketing effectiveness
RIV year
2015
Released
27.11.2015
Publisher
Newton books, a.s.
Location
Praha
ISBN
978-80-87325-06-3
Book
Proceedings of the 9th International Conference "European Entrepreneurship Forum 2015: Efrficiency in the Private and the Public Sector
Pages from
118
Pages to
126
Pages count
9
BibTex
@inproceedings{BUT125910,
author="František {Milichovský}",
title="Realisation of marketing activities according to corporate size",
annote="Realisation of marketing activities has become crucial in global markets. Their role is due defined corporate strategy and requirements of owners. Main aim of this paper is present correlation between positions of marketing activities realisator and corporate size. The author put the question, how are marketing activities pursued according to their size. There were made correspond analysis, performed by IBM SPSS 22 which includes the calculation of the singular values, inertia and quality display. Observed results help to obtain relevant answer on defined research question. For transparent representation of the structure of dependence and interpretation is used symmetric correspondence map. Such limitation of the paper is possible to signify focusing only on Czech industrial market.",
address="Newton books, a.s.",
booktitle="Proceedings of the 9th International Conference "European Entrepreneurship Forum 2015: Efrficiency in the Private and the Public Sector",
chapter="125910",
howpublished="print",
institution="Newton books, a.s.",
year="2015",
month="november",
pages="118--126",
publisher="Newton books, a.s.",
type="conference paper"
}