Publication detail

Managerial Decisions on Optimal Number of Demand Segments.

SCHÜLLER, D. PEKÁREK, J. RAŠTICOVÁ, M.

Original Title

Managerial Decisions on Optimal Number of Demand Segments.

English Title

Managerial Decisions on Optimal Number of Demand Segments.

Type

conference paper

Language

en

Original Abstract

Demand segmentation is an important tool for enterprises to improve planning and apply various marketing policies. The purpose of this study is to present a new approach to determining the optimal number of market segments taking into consideration the measure of homogeneity of certain segments, their size, and economic attractiveness.

English abstract

Demand segmentation is an important tool for enterprises to improve planning and apply various marketing policies. The purpose of this study is to present a new approach to determining the optimal number of market segments taking into consideration the measure of homogeneity of certain segments, their size, and economic attractiveness.

Keywords

demand, segmentation, method, Fuzzy C-Means clustering, managers

RIV year

2015

Released

26.08.2015

Publisher

Bulgarian Academy of Sciences

Location

Albena, Bulgaria

ISBN

978-619-7105-48-3

Book

2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015

Edition

2

Edition number

3

Pages from

545

Pages to

552

Pages count

8

URL

BibTex


@inproceedings{BUT119671,
  author="David {Schüller} and Jan {Pekárek} and Martina {Rašticová}",
  title="Managerial Decisions on Optimal Number of Demand Segments.",
  annote="Demand segmentation is an important tool for enterprises to improve planning and apply various marketing policies. The purpose of this study is to present a new approach to determining the optimal number of market segments taking into consideration the measure of homogeneity of certain segments, their size, and economic attractiveness.",
  address="Bulgarian Academy of Sciences",
  booktitle="2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015",
  chapter="119671",
  doi="10.5593/SGEMSOCIAL2015/B23/S7.069",
  edition="2",
  howpublished="print",
  institution="Bulgarian Academy of Sciences",
  year="2015",
  month="august",
  pages="545--552",
  publisher="Bulgarian Academy of Sciences",
  type="conference paper"
}