Publication detail

Implementation of brand on industrial products

ZDVIHALOVÁ, M. ONDRA, M. SOVJÁK, R.

Original Title

Implementation of brand on industrial products

Type

conference paper

Language

English

Original Abstract

Brand identity is one of the key elements in communication between brand and customer. In this article we examine how brand identity is implemented on several industrial products of Zbrojovka Brno. Brand of Zbrojovka is communicated mainly through variety of logos. They bear industrial characteristics which are easily recognizable and have not changed during company’s nearly 100 years history. These characteristics may be guides for designers how to create strong brand logo.

Keywords

brand, industrial product, logo, Zbrojovka

Authors

ZDVIHALOVÁ, M.; ONDRA, M.; SOVJÁK, R.

RIV year

2015

Released

9. 9. 2015

Publisher

Slovak University of Agriculture in Nitra

Location

Nitra, SK

ISBN

978-80-552-1377-4

Book

Book of Proseedings of 56th International Conference of Machine Design Departmens

Edition

1.

Pages from

266

Pages to

271

Pages count

6

BibTex

@inproceedings{BUT118006,
  author="Markéta {Zdvihalová} and Martin {Ondra} and Richard {Sovják}",
  title="Implementation of brand on industrial products",
  booktitle="Book of Proseedings of 56th International Conference of Machine Design Departmens",
  year="2015",
  series="1.",
  pages="266--271",
  publisher="Slovak University of Agriculture in Nitra",
  address="Nitra, SK",
  isbn="978-80-552-1377-4"
}