Publication detail
Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology
SLAVÍK, J. PUTNOVÁ, A. CEBÁKOVÁ, A.
Original Title
Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology
English Title
Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology
Type
conference paper
Language
en
Original Abstract
The paper is based on comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders – digital signage. Even there are some obvious benefits and contributions from a possible integration of digital signage into internal communication for manufacturing organizations, a deep qualitative research of this complex subject is still missing.
English abstract
The paper is based on comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders – digital signage. Even there are some obvious benefits and contributions from a possible integration of digital signage into internal communication for manufacturing organizations, a deep qualitative research of this complex subject is still missing.
Keywords
Corporate communication, internal communication, digital signage, stakeholders, manufacturing, workforce.
RIV year
2015
Released
07.05.2015
Publisher
International Business Information Management Association (IBIMA)
Location
Amsterdam, Netherlands
ISBN
978-0-9860419-4-5
Book
Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth
Pages from
1792
Pages to
1800
Pages count
9
Documents
BibTex
@inproceedings{BUT115217,
author="Jan {Slavík} and Anna {Putnová} and Andrea {Cebáková}",
title="Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology",
annote="The paper is based on comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders – digital signage. Even there are some obvious benefits and contributions from a possible integration of digital signage into internal communication for manufacturing organizations, a deep qualitative research of this complex subject is still missing.",
address="International Business Information Management Association (IBIMA)",
booktitle="Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth",
chapter="115217",
howpublished="electronic, physical medium",
institution="International Business Information Management Association (IBIMA)",
year="2015",
month="may",
pages="1792--1800",
publisher="International Business Information Management Association (IBIMA)",
type="conference paper"
}