Publication detail

Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology

SLAVÍK, J. PUTNOVÁ, A. CEBÁKOVÁ, A.

Original Title

Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology

English Title

Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology

Type

conference paper

Language

en

Original Abstract

The paper is based on comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders – digital signage. Even there are some obvious benefits and contributions from a possible integration of digital signage into internal communication for manufacturing organizations, a deep qualitative research of this complex subject is still missing.

English abstract

The paper is based on comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders – digital signage. Even there are some obvious benefits and contributions from a possible integration of digital signage into internal communication for manufacturing organizations, a deep qualitative research of this complex subject is still missing.

Keywords

Corporate communication, internal communication, digital signage, stakeholders, manufacturing, workforce.

RIV year

2015

Released

07.05.2015

Publisher

International Business Information Management Association (IBIMA)

Location

Amsterdam, Netherlands

ISBN

978-0-9860419-4-5

Book

Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth

Pages from

1792

Pages to

1800

Pages count

9

BibTex 


@inproceedings{BUT115217,
  author="Jan {Slavík} and Anna {Putnová} and Andrea {Cebáková}",
  title="Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology",
  annote="The paper is based on comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders – digital signage. Even there are some obvious benefits and contributions from a possible integration of digital signage into internal communication for manufacturing organizations, a deep qualitative research of this complex subject is still missing.",
  address="International Business Information Management Association (IBIMA)",
  booktitle="Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth",
  chapter="115217",
  howpublished="electronic, physical medium",
  institution="International Business Information Management Association (IBIMA)",
  year="2015",
  month="may",
  pages="1792--1800",
  publisher="International Business Information Management Association (IBIMA)",
  type="conference paper"
}