Publication detail

Business and Entrepreneurship Development of Czech SMEs through Participation in International Fairs and Exhibitions

REKOVÁ, E.

Original Title

Business and Entrepreneurship Development of Czech SMEs through Participation in International Fairs and Exhibitions

English Title

Business and Entrepreneurship Development of Czech SMEs through Participation in International Fairs and Exhibitions

Type

conference paper

Language

en

Original Abstract

Purpose of the article: Successful entry into the foreign market is a promising perspective of business development and entrepreneurship for the Czech small and medium enterprises (SMEs), but there are also barriers, like knowledge of the language or environment, information, experience, different legislation, and high cost of entering in a foreign market. Performing analytical research shows that recent scientific literature has limits regarding solution of entry costs for marketing and promotion. Methodology / methods: The study uses the method of analysis of primary and secondary data and structured data collection in the form of streamlining the scientific literature related to the topic of internationalization and barriers to market entry. Methods for collecting data questionnaire and its evaluation using statistical methods. Scientific aim: The study aims to clarify the issue of Czech SME entry to foreign markets, with an emphasis on business and entrepreneurship development of Czech SMEs through participation in international fairs and exhibitions and explores the possibilities to manage costs for the marketing and promotion, with regard to the possibility of using grant. Findings: Using the survey, the study examines 338 Czech enterprises, which acquired financial assistance thanks to grant programme Marketing II, between 2010-2014. The work compares the results with those businesses that have not received grant aid, or did not apply for it and opted for a different type of promotion. Conclusions: With extensive questionnaire the research paper examines, whether this form of grant support of participation in international fairs and exhibitions is an effective solution when putting Czech SMEs on foreign markets, what promotion solutions chose those firms that have not benefited from subsidies, what kind of support would be welcome, what was a success and what are the limits. The work opens up new possibilities for research in this area.

English abstract

Purpose of the article: Successful entry into the foreign market is a promising perspective of business development and entrepreneurship for the Czech small and medium enterprises (SMEs), but there are also barriers, like knowledge of the language or environment, information, experience, different legislation, and high cost of entering in a foreign market. Performing analytical research shows that recent scientific literature has limits regarding solution of entry costs for marketing and promotion. Methodology / methods: The study uses the method of analysis of primary and secondary data and structured data collection in the form of streamlining the scientific literature related to the topic of internationalization and barriers to market entry. Methods for collecting data questionnaire and its evaluation using statistical methods. Scientific aim: The study aims to clarify the issue of Czech SME entry to foreign markets, with an emphasis on business and entrepreneurship development of Czech SMEs through participation in international fairs and exhibitions and explores the possibilities to manage costs for the marketing and promotion, with regard to the possibility of using grant. Findings: Using the survey, the study examines 338 Czech enterprises, which acquired financial assistance thanks to grant programme Marketing II, between 2010-2014. The work compares the results with those businesses that have not received grant aid, or did not apply for it and opted for a different type of promotion. Conclusions: With extensive questionnaire the research paper examines, whether this form of grant support of participation in international fairs and exhibitions is an effective solution when putting Czech SMEs on foreign markets, what promotion solutions chose those firms that have not benefited from subsidies, what kind of support would be welcome, what was a success and what are the limits. The work opens up new possibilities for research in this area.

Keywords

Internationalization, SME, Marketing, Market, Costs, Export, Fairs

RIV year

2015

Released

28.05.2015

Location

Brno

ISBN

978-80-214-5198-8

Book

"Perspectives of Business and Entrepreneurship Development"

Pages from

273

Pages to

282

Pages count

11

BibTex


@inproceedings{BUT115130,
  author="Eliška {Krejčí Reková}",
  title="Business and Entrepreneurship Development of Czech SMEs through Participation in International Fairs and Exhibitions",
  annote="Purpose of the article: Successful entry into the foreign market is a promising perspective of business development and entrepreneurship for the Czech small and medium enterprises (SMEs), but there are also barriers, like knowledge of the language or environment, information, experience, different legislation, and high cost of entering in a foreign market. Performing analytical research shows that recent scientific literature has limits regarding solution of entry costs for marketing and promotion. 
Methodology / methods: The study uses the method of analysis of primary and secondary data and structured data collection in the form of streamlining the scientific literature related to the topic of internationalization and barriers to market entry. Methods for collecting data questionnaire and its evaluation using statistical methods.

Scientific aim: The study aims to clarify the issue of Czech SME entry to foreign markets, with an emphasis on business and entrepreneurship development of Czech SMEs through participation in international fairs and exhibitions and explores the possibilities to manage costs for the marketing and promotion, with regard to the possibility of using grant.

Findings: Using the survey, the study examines 338 Czech enterprises, which acquired financial assistance thanks to grant programme Marketing II, between 2010-2014. The work compares the results with those businesses that have not received grant aid, or did not apply for it and opted for a different type of promotion.

Conclusions: With extensive questionnaire the research paper examines, whether this form of grant support of participation in international fairs and exhibitions is an effective solution when putting Czech SMEs on foreign markets, what promotion solutions chose those firms that have not benefited from subsidies, what kind of support would be welcome, what was a success and what are the limits. The work opens up new possibilities for research in this area.
",
  booktitle=""Perspectives of Business and Entrepreneurship Development"",
  chapter="115130",
  howpublished="print",
  year="2015",
  month="may",
  pages="273--282",
  type="conference paper"
}