Publication detail

Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares

MILICHOVSKÝ, F. KOUDELKOVÁ, P.

Original Title

Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares

English Title

Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares

Type

conference paper

Language

en

Original Abstract

Purpose of the article is to find answer on stated hypothesis if exist dependence between foreign shares in a company and realisation of marketing activities in engineering companies in the Czech companies. High competitive environment influences permanent pressure on companies which are in turn force to monitor and adapt theorder to retain their expected market position.The result of the paper is describing relevant approach to prove efficiency of realisation of marketing activities in relation with engineering companies. Realisation of marketing activities has become realm where is possible to find opportunities to increase own competitiveness in connection to the growing competitive environment.

English abstract

Purpose of the article is to find answer on stated hypothesis if exist dependence between foreign shares in a company and realisation of marketing activities in engineering companies in the Czech companies. High competitive environment influences permanent pressure on companies which are in turn force to monitor and adapt theorder to retain their expected market position.The result of the paper is describing relevant approach to prove efficiency of realisation of marketing activities in relation with engineering companies. Realisation of marketing activities has become realm where is possible to find opportunities to increase own competitiveness in connection to the growing competitive environment.

Keywords

marketing effectiveness, marketing activities, foreign shares, metrics

RIV year

2014

Released

23.04.2014

Location

Riga, Latvia

Pages from

1

Pages to

5

Pages count

5

BibTex


@inproceedings{BUT110738,
  author="František {Milichovský} and Petra {Koudelková}",
  title="Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares",
  annote="Purpose of the article is to find answer on stated hypothesis if exist dependence between foreign shares in a company and realisation of marketing activities in engineering companies in the Czech companies. High competitive environment influences permanent pressure on companies which are in turn force to monitor and adapt theorder to retain their expected market position.The result of the paper is describing relevant approach to prove efficiency of realisation of marketing activities in relation with engineering companies. Realisation of marketing activities has become realm where is possible to find opportunities to increase own competitiveness in connection to the growing competitive environment.",
  booktitle="19th International Scientific Conference "Economics and Management 2014 (ICEM-2014)"",
  chapter="110738",
  doi="10.1016/j.sbspro.2014.11.215",
  edition="Procedia - Social and Behavioral Sciences",
  howpublished="online",
  number="156",
  year="2014",
  month="april",
  pages="1--5",
  type="conference paper"
}