Publication detail

Marketing Segmentation as a Source of Information for Strategic Management Accounting

DOHNAL, R. CHOVANCOVÁ, J.

Original Title

Marketing Segmentation as a Source of Information for Strategic Management Accounting

Type

abstract

Language

English

Original Abstract

The paper deals with methods of typology and market segmentation from a marketing- oriented point of view on construction market. Companies are forced to deal with cost efficiency under the actual pressure of price competition. Integration of accounting and marketing within the framework of strategic management can bring to construction companies the perspective of growing and meeting profitability targets.

Keywords

marketing, management accounting, segmentation

Authors

DOHNAL, R.; CHOVANCOVÁ, J.

Released

6. 3. 2014

Publisher

Mendel University in Brno

Location

Brno

ISBN

978-80-87106-74-7

Book

Enterprise and Competitive Envirinment

Pages from

217

Pages to

572

Pages count

356

BibTex

@misc{BUT109966,
  author="Radek {Dohnal} and Jitka {Chovancová}",
  title="Marketing Segmentation as a Source of Information for Strategic Management Accounting",
  booktitle="Enterprise and Competitive Envirinment",
  year="2014",
  pages="356",
  publisher="Mendel University in Brno",
  address="Brno",
  isbn="978-80-87106-74-7",
  note="abstract"
}