Publication detail

MARKETING AND FINANCIAL ASPECTS OF BANKING PRODUCT PRICES IN THE CONSTRUCTION INDUSTRY

CHOVANCOVÁ, J. DOHNAL, R. MARKOVÁ, L.

Original Title

MARKETING AND FINANCIAL ASPECTS OF BANKING PRODUCT PRICES IN THE CONSTRUCTION INDUSTRY

Type

conference paper

Language

English

Original Abstract

Construction projects represent a great financial burden for investors and are associated with significant risks. These risks arise from both the projects themselves and from the large number of stakeholders involved. Some aspects of these risks can be mitigated. One such risk is ensuring contractual liabilities are met. Various forms of bank guarantees are used for this specific reason, but ultimately they increase contractor costs. One marketing decision concerns the amount of such contract in order to ensure company growth and positive cash flow.

Keywords

Financial management; management accounting; cost management; financial bonds; marketing factors in pricing

Authors

CHOVANCOVÁ, J.; DOHNAL, R.; MARKOVÁ, L.

RIV year

2014

Released

15. 10. 2014

Publisher

VUT v Brně, FAST

Location

Brno

ISBN

978-80-214-5050-9

Book

People, Buildings and Environment 2014

ISBN

1805-6784

Periodical

PEOPLE, BUILDINGS AND ENVIRONMENT

State

Czech Republic

Pages from

1

Pages to

8

Pages count

8

BibTex

@inproceedings{BUT109932,
  author="Jitka {Chovancová} and Radek {Dohnal} and Leonora {Marková}",
  title="MARKETING AND FINANCIAL ASPECTS OF BANKING PRODUCT PRICES IN THE CONSTRUCTION INDUSTRY",
  booktitle="People, Buildings and Environment 2014",
  year="2014",
  journal="PEOPLE, BUILDINGS AND ENVIRONMENT",
  pages="1--8",
  publisher="VUT v Brně, FAST",
  address="Brno",
  isbn="978-80-214-5050-9",
  issn="1805-6784"
}