The main goal of the project is to establish long-term cooperation between the two universities in the field of digital analytics and artificial intelligence in digital marketing. It will focus on the development of appropriate web metrics for websites and selected social platforms. The appropriate use of web metrics built on artificial intelligence solutions serves to improve the user experience (UX) and user interface (UI) design of websites, social networks and mobile applications. The first part of the project consists of research visits to gather information in the area of web analytics and the resulting AI solutions. The second part consists of bilateral professional workshops for students.

Keywords
Digital Analytics, Digital Marketing, User Experience, User Interface