Detail publikace

Globalization versus internationalization in relation to the strategy of the Czech companies

Originální název

Globalization versus internationalization in relation to the strategy of the Czech companies

Anglický název

Globalization versus internationalization in relation to the strategy of the Czech companies

Jazyk

en

Originální abstrakt

Globalization is long-term process preceded by the process of internationalization. These two processes mutually influence each other, they can not be clearly divided. The understanding of these processes should be the fundamental pre-requisite for the building of the competitiveness of the Czech companies. The paper focuses on the situation in the Czech Republic from the point of the activity of these processes in the strategic decision-making of the Czech companies and the increasing of their competitiveness in the global scope.

Anglický abstrakt

Globalization is long-term process preceded by the process of internationalization. These two processes mutually influence each other, they can not be clearly divided. The understanding of these processes should be the fundamental pre-requisite for the building of the competitiveness of the Czech companies. The paper focuses on the situation in the Czech Republic from the point of the activity of these processes in the strategic decision-making of the Czech companies and the increasing of their competitiveness in the global scope.

BibTex


@inproceedings{BUT9711,
  author="Iveta {Šimberová} and Mária {Režňáková} and Robert {Zich} and David John {Pollard}",
  title="Globalization versus internationalization in relation to the strategy of the Czech companies",
  annote="Globalization is long-term process preceded by the process of internationalization. These two processes mutually influence each other, they can not be clearly divided. The understanding of these processes should be the fundamental pre-requisite for the building of the competitiveness of the Czech companies. The paper focuses on the situation in the Czech Republic from the point of the activity of these processes in the strategic decision-making of the Czech companies and the increasing of their competitiveness in the global scope.",
  address="Žilinská univerzita",
  booktitle="Globalizácia a jej vlyv na transformujúce sa ekonomiky (pozitíva a negatíva)",
  chapter="9711",
  edition="Zborník píspevko v mezinárodnej konferencie",
  institution="Žilinská univerzita",
  year="2002",
  month="january",
  pages="292-299",
  publisher="Žilinská univerzita",
  type="conference paper"
}