Detail publikace

Total Customer Satisfaction - marketing target

Originální název

Total Customer Satisfaction - marketing target

Anglický název

Total Customer Satisfaction - marketing target

Jazyk

en

Originální abstrakt

At the present time the satisfaction of customers is becoming the dominant target for many companies. It can be reasoned by the fact that various global companies cover into their marketing targets 100% satisfaction of customers. In certain companies this target is linked with the strong personal vision of the founder of the company, at others it is the result prevailingly related to the focusing of the company to quality. To understand how to reach the target of Total Customer Satisfaction means at first to understand why was the strategic acceptance of this concept so broad. The text shall be at the first part interested in the analytical evaluation of pre-requisites which resulted into the expansion of this concept. Mainly it will be the significant changes in the industrial economies, which by the means of influencing of the overall character of today global environment significantly contributed to the focusing of the companies to customer satisfaction.

Anglický abstrakt

At the present time the satisfaction of customers is becoming the dominant target for many companies. It can be reasoned by the fact that various global companies cover into their marketing targets 100% satisfaction of customers. In certain companies this target is linked with the strong personal vision of the founder of the company, at others it is the result prevailingly related to the focusing of the company to quality. To understand how to reach the target of Total Customer Satisfaction means at first to understand why was the strategic acceptance of this concept so broad. The text shall be at the first part interested in the analytical evaluation of pre-requisites which resulted into the expansion of this concept. Mainly it will be the significant changes in the industrial economies, which by the means of influencing of the overall character of today global environment significantly contributed to the focusing of the companies to customer satisfaction.

BibTex


@inproceedings{BUT9709,
  author="Iveta {Šimberová}",
  title="Total Customer Satisfaction - marketing target",
  annote="At the present time the satisfaction of customers is becoming the dominant target for many companies. It can be reasoned by the fact that various global companies cover into their marketing targets 100% satisfaction of customers. In certain companies this target is linked with the strong personal vision of the founder of the company, at others it is the result prevailingly related to the focusing of the company to quality. To understand how to reach the target of Total Customer Satisfaction means at first to understand why was the strategic acceptance of this concept so broad. The text shall be at the first part interested in the analytical evaluation of pre-requisites which resulted into the expansion of this concept. Mainly it will be the significant changes in the industrial economies, which by the means of influencing of the overall character of today global environment significantly contributed to the focusing of the companies to customer satisfaction.",
  address="Katedra marketingu, Uniwersytet Mikolaja Kopernika",
  booktitle="Zarzandzanie marketingowe w polskich predsienbiorstwach",
  chapter="9709",
  edition="Zarzandzanie marketingowe w polskich predsienbiors",
  institution="Katedra marketingu, Uniwersytet Mikolaja Kopernika",
  year="2002",
  month="january",
  pages="277--280",
  publisher="Katedra marketingu, Uniwersytet Mikolaja Kopernika",
  type="conference paper"
}