Detail publikace

Co-creation in the Image Development in Car Industry: Possibilities and Limits

Originální název

Co-creation in the Image Development in Car Industry: Possibilities and Limits

Anglický název

Co-creation in the Image Development in Car Industry: Possibilities and Limits

Jazyk

en

Originální abstrakt

article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Car industry is in the stage in which any new possibility of competitiveness development should be consid-ered. This article shows how the problem of cooperation between company and its customers in developing image can be solved.

Anglický abstrakt

article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Car industry is in the stage in which any new possibility of competitiveness development should be consid-ered. This article shows how the problem of cooperation between company and its customers in developing image can be solved.

BibTex


@article{BUT96691,
  author="Pavel {Mráček} and Jitka {Veselá} and Robert {Zich}",
  title="Co-creation in the Image Development in Car Industry: Possibilities and Limits",
  annote="article The image, as a part of value for customer, represents a potentially important competitive advantage. A crucial problem is the way how it is developed. Value co-creation concept is an approach showing a new possible way of advantage building. Car industry is in the stage in which any new possibility of competitiveness development should be consid-ered. This article shows how the problem of cooperation between company and its customers in developing image can be solved.",
  address="CERM",
  chapter="96691",
  institution="CERM",
  number="12",
  volume="6",
  year="2012",
  month="december",
  pages="114--127",
  publisher="CERM",
  type="journal article - other"
}