Detail publikace

The Development and Implementation of Marketing Information System within Innovation: The Increasing of Innovative Performance

ŽIŽLAVSKÝ, O.

Originální název

The Development and Implementation of Marketing Information System within Innovation: The Increasing of Innovative Performance

Typ

kapitola v knize

Jazyk

angličtina

Originální abstrakt

What are the differences between an entrepreneur and a manager? According to Schumpeter, the main difference lies in the entrepreneur's ideas, creativity, and vision of the world. These differences enable him to create new combinations, to change existing business models, and to innovate. Those innovations can take several forms: products, processes, and organizations to name a few. In this book, an array of international researchers take a look at the visions and actions of innovative entrepreneurs to be at the source of new ideas and to foster new relationships between different actors to change the existing business models.

Klíčová slova

Entrepreneurship, innovation, business model

Autoři

ŽIŽLAVSKÝ, O.

Rok RIV

2012

Vydáno

29. 2. 2012

Nakladatel

INTECH

Místo

Croatia

ISBN

978-953-51-0069-0

Kniha

Entrepreneurship - Creativity and Innovative Business Models

Edice

Business, Management and Economics

Číslo edice

1

Strany od

59

Strany do

80

Strany počet

22

URL

http://www.intechopen.com/books/entrepreneurship-creativity-and-innovative-business-models

BibTex

@inbook{BUT91629,
  author="Ondřej {Žižlavský}",
  title="The Development and Implementation of Marketing Information System within Innovation: The Increasing of Innovative Performance",
  booktitle="Entrepreneurship - Creativity and Innovative Business Models",
  year="2012",
  publisher="INTECH",
  address="Croatia",
  series="Business, Management and Economics",
  edition="1",
  pages="59--80",
  doi="10.5772/35298",
  isbn="978-953-51-0069-0",
  url="http://www.intechopen.com/books/entrepreneurship-creativity-and-innovative-business-models"
}