Detail publikace

MEASUREMENT OF MARKETING EFFECTIVENESS

Originální název

MEASUREMENT OF MARKETING EFFECTIVENESS

Anglický název

MEASUREMENT OF MARKETING EFFECTIVENESS

Jazyk

en

Originální abstrakt

In the world is still more placed emphasis on marketing activities in the companies. If the marketing department can evaluate the effectiveness of own activities, it increases the trust of all departments in the company. And it is possible to better plan the company investments, to create the profit and to invest further. The future of marketing departments is mainly based on their ability to evaluation activities and to demonstrate own importance in the company. It is a reason to develop and interested in the topic, which deals with measurement of the marketing effectiveness. The paper deals with the marketing effectiveness, points to its importance for company activities and shows the most necessary methods for measurement of marketing effectiveness and suggests benefits.

Anglický abstrakt

In the world is still more placed emphasis on marketing activities in the companies. If the marketing department can evaluate the effectiveness of own activities, it increases the trust of all departments in the company. And it is possible to better plan the company investments, to create the profit and to invest further. The future of marketing departments is mainly based on their ability to evaluation activities and to demonstrate own importance in the company. It is a reason to develop and interested in the topic, which deals with measurement of the marketing effectiveness. The paper deals with the marketing effectiveness, points to its importance for company activities and shows the most necessary methods for measurement of marketing effectiveness and suggests benefits.

BibTex


@article{BUT50018,
  author="Marek {Solčanský} and Iveta {Šimberová}",
  title="MEASUREMENT OF MARKETING EFFECTIVENESS",
  annote="In the world is still more placed emphasis on marketing activities in the companies. If the marketing department can evaluate the effectiveness of own activities, it increases the trust of all departments in the company. And it is possible to better plan the company investments, to create the profit and to invest further. The future of marketing departments is mainly based on their ability to evaluation activities and to demonstrate own importance in the company. It is a reason to develop and interested in the topic, which deals with measurement of the marketing effectiveness. The paper deals with the marketing effectiveness, points to its importance for company activities and shows the most necessary methods for measurement of marketing  effectiveness and suggests benefits.",
  chapter="50018",
  journal="Economics and management",
  number="15",
  volume="15",
  year="2010",
  month="april",
  pages="1--5",
  type="journal article - other"
}