Detail publikace

The Method of Measuring Market Orientation

Originální název

The Method of Measuring Market Orientation

Anglický název

The Method of Measuring Market Orientation

Jazyk

en

Originální abstrakt

The methods of measuring market orientation attracts growing attention among managers and academia in the last decade. This contribution discuss a "new methods" of maeasurement of market orientation, based on original methodological approach.

Anglický abstrakt

The methods of measuring market orientation attracts growing attention among managers and academia in the last decade. This contribution discuss a "new methods" of maeasurement of market orientation, based on original methodological approach.

BibTex


@inproceedings{BUT25730,
  author="Eva {Tomášková} and Iveta {Šimberová} and Lucie {Kaňovská} and Vladimír {Chalupský}",
  title="The Method of Measuring Market Orientation",
  annote="The methods of measuring market orientation attracts growing attention among managers and academia in the last decade. This contribution discuss a "new methods" of maeasurement of market orientation, based on original methodological approach.",
  address="European International Business Academy",
  booktitle="EIBA 2007",
  chapter="25730",
  edition="1",
  institution="European International Business Academy",
  year="2007",
  month="december",
  pages="27-30",
  publisher="European International Business Academy",
  type="conference paper"
}