Detail publikace

Certain aspects of applying of the modern marketing philosophy (TCS) in the Czech companies

Originální název

Certain aspects of applying of the modern marketing philosophy (TCS) in the Czech companies

Anglický název

Certain aspects of applying of the modern marketing philosophy (TCS) in the Czech companies

Jazyk

en

BibTex


@inproceedings{BUT2438,
  author="Iveta {Šimberová}",
  title="Certain aspects of applying of the modern marketing philosophy (TCS) in the Czech companies",
  address="Fakulta podnikatelská",
  booktitle="Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe",
  chapter="2438",
  institution="Fakulta podnikatelská",
  year="2002",
  month="march",
  pages="645",
  publisher="Fakulta podnikatelská",
  type="conference paper"
}