Detail publikace

Certain aspects of applying of the modern marketing philosophy (TCS) in the Czech companies

ŠIMBEROVÁ, I.

Originální název

Certain aspects of applying of the modern marketing philosophy (TCS) in the Czech companies

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Klíčová slova v angličtině

Total Customer Satisfaction -implementation in Czech companies

Autoři

ŠIMBEROVÁ, I.

Rok RIV

2000

Vydáno

21. 3. 2002

Nakladatel

Fakulta podnikatelská

Místo

Brno

ISBN

80-214-1683-1

Kniha

Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe

Strany od

645

Strany do

653

Strany počet

9

BibTex

@inproceedings{BUT2438,
  author="Iveta {Šimberová}",
  title="Certain aspects of applying of the modern marketing philosophy (TCS) in the Czech companies",
  booktitle="Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe",
  year="2002",
  pages="9",
  publisher="Fakulta podnikatelská",
  address="Brno",
  isbn="80-214-1683-1"
}