Detail publikace

Factors determining success in leisure-fashion company: case study

Originální název

Factors determining success in leisure-fashion company: case study

Anglický název

Factors determining success in leisure-fashion company: case study

Jazyk

en

Originální abstrakt

There are a lot of enterprises, strong competition and dynamic market conditions in the leisure-fashion industry. Currently this industry is in stagnation, the production is moving from the area of Asia and China and consumption of products from own domestic production is growing. This paper is focused on analyzing the company RUTEX TRADE Ltd and determining its success factors. To determine the critical success factors there was used analytical technique of McKinsey 7 S.

Anglický abstrakt

There are a lot of enterprises, strong competition and dynamic market conditions in the leisure-fashion industry. Currently this industry is in stagnation, the production is moving from the area of Asia and China and consumption of products from own domestic production is growing. This paper is focused on analyzing the company RUTEX TRADE Ltd and determining its success factors. To determine the critical success factors there was used analytical technique of McKinsey 7 S.

BibTex


@inproceedings{BUT127286,
  author="Simona {Megová} and Ladislav {Pálka} and Vojtěch {Koráb} and Vojtěch {Bartoš}",
  title="Factors determining success in leisure-fashion company: case study",
  annote="There are a lot of enterprises, strong competition and dynamic market conditions in the leisure-fashion industry. Currently this industry is in stagnation, the production is moving from the area of Asia and China and consumption of products from own domestic production is growing. 
This paper is focused on analyzing the company RUTEX TRADE Ltd and determining its success factors. To determine the critical success factors there was used analytical technique of McKinsey 7 S.",
  address="VŠB - Technická univerzita Ostrava",
  booktitle="Ekonomika a řízení podniku ve 21. století",
  chapter="127286",
  howpublished="electronic, physical medium",
  institution="VŠB - Technická univerzita Ostrava",
  year="2016",
  month="november",
  pages="142--150",
  publisher="VŠB - Technická univerzita Ostrava",
  type="conference paper"
}