Detail publikace

Using the concept of Customer Life-time Value in Strategic Management Companies

HANZELKA, M. CHALUPSKÝ, V.

Originální název

Using the concept of Customer Life-time Value in Strategic Management Companies

Anglický název

Using the concept of Customer Life-time Value in Strategic Management Companies

Jazyk

en

Originální abstrakt

The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.

Anglický abstrakt

The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.

Dokumenty

BibTex


@inproceedings{BUT109191,
  author="Michael {Hanzelka} and Vladimír {Chalupský}",
  title="Using the concept of Customer Life-time Value in Strategic Management Companies",
  annote="The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.",
  address="IBIMA",
  booktitle="Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation",
  chapter="109191",
  edition="IBIMA",
  howpublished="electronic, physical medium",
  institution="IBIMA",
  year="2014",
  month="november",
  pages="235--240",
  publisher="IBIMA",
  type="conference paper"
}