Detail publikace

Advergaming: Application of Knowledge in the Competitive Advantage Improvement

MRÁČEK, P. MUCHA, M.

Originální název

Advergaming: Application of Knowledge in the Competitive Advantage Improvement

Anglický název

Advergaming: Application of Knowledge in the Competitive Advantage Improvement

Jazyk

en

Originální abstrakt

The paper is involved in the utilization of the knowledge in the process of the competitive advantage improvement by means of the perspective marketing tool - advergaming. The objective of the article is the informing on the possibilities of the use of the knowledge in the field of the advergaming as the possible tool in the marketing communication, leading to the improvement of the competitive advantage of the companies.

Anglický abstrakt

The paper is involved in the utilization of the knowledge in the process of the competitive advantage improvement by means of the perspective marketing tool - advergaming. The objective of the article is the informing on the possibilities of the use of the knowledge in the field of the advergaming as the possible tool in the marketing communication, leading to the improvement of the competitive advantage of the companies.

Dokumenty

BibTex


@article{BUT72393,
  author="Pavel {Mráček} and Martin {Mucha}",
  title="Advergaming: Application of Knowledge in the Competitive Advantage Improvement",
  annote="The paper is involved in the utilization of the knowledge in the process of the competitive advantage improvement by means of the perspective marketing tool - advergaming. The objective of the article is the informing on the possibilities of the use of the knowledge in the field of the advergaming as the possible tool in the marketing communication, leading to the improvement of the competitive advantage of the companies.",
  address="CERM",
  chapter="72393",
  institution="CERM",
  journal="TRENDY EKONOMIKY A MANAGEMENTU",
  number="08",
  volume="V",
  year="2011",
  month="june",
  pages="139--147",
  publisher="CERM",
  type="journal article - other"
}