Detail publikace

Proposal and Simulation of a Business Process Model of Strategic Management in E-commerce

SVATOŠOVÁ, V.

Originální název

Proposal and Simulation of a Business Process Model of Strategic Management in E-commerce

Typ

článek v časopise ve Web of Science, Jimp

Jazyk

angličtina

Originální abstrakt

This paper focuses on evaluating the importance of strategic management in the long-term development of SMEs primarily trading electronically. The main output is to propose a business process model of strategic management that could strengthen the existing strategic position of SMEs with a focus on e-commerce. The main purpose is fulfilled through a research study conducted in several phases between the selected sample of enterprises primarily oriented on e-commerce. The empirical research methods are used: methods of personal interviewing, financial analysis, situational analysis, case studies, methods of statistical induction and descriptive statistics, modelling, and simulation. The process model is then simulated and verified in practice on the selected enterprise within a help of Vensim software. The contribution of the paper is based on the procedure for the creation and implementation of the strategic management of SMEs primarily oriented on e-commerce, which could strengthen their existing strategic position and whose validity is verified in practice.

Klíčová slova

e-commerce;strategic management;business process model;the program Vensim;small and medium-sized enterprises

Autoři

SVATOŠOVÁ, V.

Vydáno

21. 9. 2021

Nakladatel

Ekonomický ústav SAV

ISSN

0013-3035

Periodikum

Journal of Economics

Ročník

69

Číslo

7

Stát

Slovenská republika

Strany od

726

Strany do

749

Strany počet

24

URL

https://www.sav.sk/index.php?lang=sk&doc=journal-list&part=article_response_page&journal_article_no=26516

BibTex

@article{BUT172611,
  author="Veronika {Svatošová}",
  title="Proposal and Simulation of a Business Process Model of Strategic Management in E-commerce",
  journal="Journal of Economics",
  year="2021",
  volume="69",
  number="7",
  pages="726--749",
  doi="10.31577/ekoncas.2021.07.04",
  issn="0013-3035",
  url="https://www.sav.sk/index.php?lang=sk&doc=journal-list&part=article_response_page&journal_article_no=26516"
}