Detail publikace

Providing services in the manufacturing sector

KAŇOVSKÁ, L.

Originální název

Providing services in the manufacturing sector

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

This paper is focused on providing customer services in the manufacturing sector. Today customer services play very important role by influencing, gaining and holding customers. A company can produce a quality product, but without strategy oriented on customer services can even lost their customers very easy and fast. A competitor can provide a quality product also, but moreover he supplies a good system of services which is very attracting for customers. Firstly I want to describe the main classification schemes of services which can be provided to products and secondly I would like to focus on three benefits selected for their generic viewpoints: financial, strategic, and marketing.

Klíčová slova

customer services, manufacturing sector

Autoři

KAŇOVSKÁ, L.

Vydáno

28. 5. 2004

Nakladatel

VUT v Brně, FBM

Místo

Brno

ISBN

80-214-2661-6

BibTex

@inproceedings{BUT16767,
  author="Lucie {Kaňovská}",
  title="Providing services in the manufacturing sector",
  year="2004",
  publisher="VUT v Brně, FBM",
  address="Brno",
  isbn="80-214-2661-6"
}